SEO Manager

Inc500 Company & The Small Business Administration’s “Young Entrepreneur of the Year” – Taylor Chip is a fast-growing, famous, viral dessert company who has seen year over year growth of over 350%. With a large audience to include famous boxers, celebrities and more. We are looking for SEO experts to join our passionate team as we expand to into the 10s and then hundreds of locations around the US and work to expand our SEO efforts to help drive E-commerce sales.

Essential Responsibilities:
• Set up Maps for new locations and rank using platforms Yext
• Drive 5 Star reviews and build reputation for each new retail location
• Manage Locations SEO
• Develop a viable/robust SEO strategy based on SEO best practices and data analytics
• Conduct regular Technical and On-Page SEO audits to determine opportunities and identify areas for improvement
• Monitor and set up maintenance/alert system for when things break or are underperforming (crawlability, site structure/technical, speed, XML Sitemaps, canonical tags, meta data, redirects, etc)
• Prioritize projects, initiatives and areas of focus based on data analysis
• Conduct keyword research for individual projects
• Track and provide regular status reports on ranking positions
• Request appropriate content and/or refresh existing content to support Search engine ranking needs
• Request additions and/or modifications to existing category and/or landing pages
• Develop and implement link building and interlinking strategies
• Coordinate with other departments (e.g. Social, Buying, Categorization, IS, OLM, etc.) to support SEO related initiatives
• Provide guidance on website projects/initiatives to ensure compliance with SEO strategy and best practices

Specific Knowledge, Skills and Abilities:
• Strong analytic skills, high attention to detail and accuracy
• Ability to prioritize, multi-task and work with multiple teams on a variety of projects
• Ability to effectively interact with all levels of end users and technical resources
• Strong project management and communication skills
• Energetic and self-motivated

Preferred Education, Experience and Licenses:
• Proven SEO experience
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM