LecsIT is seeking a highly skilled and experienced SEO & PPC Expert to join our digital marketing team. As an SEO & PPC Expert, you will be responsible for developing and executing data-driven strategies to increase organic search visibility, drive high-quality traffic, and manage successful PPC campaigns. This role requires a deep understanding of search engine optimization, Google Ads, and other paid advertising platforms, along with strong analytical skills and the ability to work in a fast-paced, collaborative environment.
Responsibilities:
Develop and implement comprehensive SEO strategies, including on-page and off-page optimization, keyword research, technical SEO, and content optimization.
Manage and optimize PPC campaigns across various platforms, including Google Ads, Bing Ads, and social media advertising platforms.
Conduct thorough keyword research and competitor analysis to identify opportunities for organic search growth and PPC campaign improvement.
Analyze campaign performance data and provide actionable insights for continuous optimization.
Collaborate with cross-functional teams, including content, design, and development, to ensure SEO and PPC best practices are integrated throughout the organization.
Monitor and report on key performance indicators (KPIs), including organic search rankings, click-through rates, cost-per-click, and return on investment (ROI).
Stay up-to-date with the latest SEO and PPC trends, tools, and best practices, and provide recommendations for continuous improvement.
Requirements:
Bachelor’s degree in Marketing, Business, Communications, or a related field.
5+ years of experience in SEO and PPC campaign management, with a proven track record of success.
In-depth knowledge of search engine algorithms, ranking factors, and industry best practices.
Proficiency in Google Ads, Google Analytics, Google Search Console, and other SEO/PPC tools.
Strong analytical skills, with the ability to analyze complex data and provide actionable insights.
Excellent communication and interpersonal skills, with the ability to present complex information in a clear and concise manner.
Relevant certifications, such as Google Ads Certification or Google Analytics Individual Qualification, are highly desirable.
How to Apply:
If you are an experienced SEO & PPC Expert with a passion for driving results and believe you have the skills and experience required for this role, we would love to hear from you. Please attach your resume, cover letter, and any relevant certifications during the application. Be sure to include your experience with SEO and PPC campaign management, as well as any notable achievements or projects you have worked on.
LecsIT is an equal-opportunity employer, and we welcome and encourage applications from people of all backgrounds.
APPLY FOR THIS JOB:
Company: Lecsit
Name: Hannah
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