Core SEO responsibilities include seamlessly uniting our content and development practices to drive search engine rank performance, traffic, engagement, and conversions. Core PPC responsibilities include strategy, tactical execution, continuous improvements, and reporting of all PPC campaigns.
Primary Duties & Responsibilities:
Perform full keyword research and develop related strategies
Build & optimize PPC campaigns
Define, monitor, and analyze trends
Develop paid search strategy and determine KPIs for each recommendation
Communicate effectively across the organization, internally and externally
Actively test and analyze targeting criteria (keywords and audiences), ad creatives, landing pages, and bid strategies to drive results in line with campaign goals
Actively work to improve site speed and page ranking
Communicate performance results and strategy recommendations
Identify and maximize new opportunities for growth
Think creatively to develop innovative tactics and strategies that drive results
Follow industry trends, drive innovation, and contribute to case studies, blog articles, and training
Contribute to projects, process changes, and roll-outs
Learn from our staff of industry experts and multiple e-learning resources
Create monthly and quarterly business reviews & other executive-facing presentations that outline performance, insights from testing, and key strategic opportunities
Desired Qualifications & Requirements:
Reliability, high energy, and great work ethic are a must
Desire to never stop learning is a must
Proficient in Google, Bing, Facebook, and Instagram Ads manager
Proficient in digital analytics platforms (e.g. Google)
Experience with technical SEO (e.g. able to implement structured markup, provide detailed instructions for handling server errors and poor page speed, etc.)
A proven track record of driving results (SERP rank, traffic, engagement, and conversions) is a plus
Knowledge of multiple CMS platforms (e.g. Trello and WordPress)
Working knowledge in Javascript, HTML, CSS, and other programming languages as it pertains to SEO
Proficient in Google Docs, Sheets, Excel
Experience that is a plus:
Administrative background
Customer Service experience
Marketing industry knowledge and experience is helpful
How to Apply:
Please send your resume and cover letter at [] and fill out this form /jW1UPuHX5nydEsXN6
APPLY FOR THIS JOB:
Company: Rhino Squad
Name: Angeli
Email: