SEO & SEM Specialist – Wellness Startup

We are a rapidly growing wellness startup focused on promoting wellness for corporates and individuals through fitness, nutrition, and mental health programs. We are seeking a highly experienced Senior SEO & SEM Specialist to join our team and drive lead generation efforts. This role requires an autonomous individual with extensive knowledge in SEO and SEM, as there will be no senior personnel available for guidance or mentorship.

Responsibilities:
– Conduct advanced keyword research to identify relevant search terms and phrases for our target audience.
– Implement strategic SEO optimizations to enhance website visibility and ranking.
– Execute SEM campaigns on platforms like Google Ads and Bing Ads to generate qualified leads.
– Develop a content strategy aligned with our goals and audience, optimizing for search engines.
– Build high-quality backlinks to boost domain authority and improve search engine rankings.
– Monitor website performance using analytics tools and generate actionable reports.
– Continuously optimize website elements, landing pages, and ad copy for maximum conversions.
– Stay updated on SEO and SEM trends, algorithms, and best practices.

Requirements:
– Proven track record as a Senior SEO & SEM Specialist, preferably in the wellness/fitness/gym industry.
– Expert knowledge of SEO principles, keyword research, and technical optimization.
– Proficiency in SEM platforms (Google Ads) with successful campaign management.
– Experience with web analytics tools (Google Analytics) and data-driven decision-making.
– Exceptional attention to detail, organizational skills, and ability to work independently.
– Strong communication skills and the ability to collaborate effectively with cross-functional teams.
– Self-motivated, proactive mindset with a passion for staying updated in the field.

Join our dynamic team and drive lead generation for our wellness startup. If you are an experienced Senior SEO & SEM Specialist who thrives on autonomy and can deliver measurable results, we want to hear from you.

To apply, please submit your resume and a cover letter highlighting your relevant experience in driving lead generation through SEO and SEM strategies.