SEO/Social Media Manager

About 21 Webs: 21 Webs is a leading Web Design & Digital Marketing company operating from Darwin City, NT & also in Canberra, ACT. It believes in the inherent and stimulus power of ideas. We intend to instigate Australians entrepreneurship enthusiasm and fantasise the creative renovations. 21 Webs’ innovative strategies, vigorous knowledge, and immense proficiency enable it energetically to embrace its local, national & international clients.

Position: SEO/Social Media Manager

Location: Remote

Key Responsibilities:
SEO (Search Engine Optimisation):

Responsibilities and Duties
• Strong SEO Fundamentals and should be an expert in both On-page and Off-Page optimization.
• Able to create wordplay for the technical team and develops team and help them with blogging and forum posting.
• Able to create content ideas and interpreting the results.
• Complete understanding of search engine trends & algorithms
• Keyword research, mapping and competitive analysis
• Acquire backlinks, publish guest posts, PBNs, writing meta.
• Good understanding of keyword density in page content
• Understanding of Web Statistics and Analytic Tools
• Able to work independently as well as part of a team
• Good knowledge of SEO Off-Page techniques & strategy
• The Duty involves Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Online Reputation Management, Internet Marketing, Web Promotion, etc.
• Research, Implementing, Monitoring, and Report on Organic search
• Manage and improve organic search engine performance and goal-setting based on click-through rates, traffic, and conversions
• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords
• Creating high-quality backlinks using ethical SEO techniques
• Continuously improve tracking, reporting, and profitability of the SEO efforts
• Keeping up to date with the most recent developments in SEO industry
• Responsible for boosting DA & Trust flow of website by building Links on authoritative websites.
• Provide recommendations and execute strategies for content development in coordination with SEO goals.
• Work closely with the other team members to meet the goals.
• Must have knowledge of MS Word, MS Excel and other office programs
• Work on SEO reporting as per company template

Social Media Management:

• Design and implement social media strategies to align with business goals.
• Generate, edit, publish, and share engaging content daily.
• Monitor SEO and user engagement, suggesting content optimisation.
• Communicate with followers, respond to queries on time, and monitor customer reviews.
• Collaborate with other teams to ensure brand consistency.

Qualifications & Experience:

• Proven work experience as an SEO/Social Media Manager or similar role.
• Familiarity with analytical and SEO tools (like Google Analytics, SEMrush, Ahrefs, etc.).
• Excellent communication skills (both written and verbal).
• Ability to deliver creative content (text, image, and video) using tools such as Photoshop, Canva etc.
• Familiarity with design principles and best industry practices.
• Up to date with the latest trends and best practices in SEO and social media.

Application Process: To apply, please submit your resume, a cover letter detailing your relevant experience, and examples of past work or campaigns you’ve led.