SEO Specialist

Job Description: SEO Specialist

Company Overview:

We’re a team of hard-working, enthusiastic professionals who strive to help as many Australians as possible improve their financial position by reviewing, researching, and executing quality financial advice with only you in mind.

Position Overview:

We are seeking a highly skilled and motivated SEO Specialist to join our dynamic team. As an SEO Specialist, you will play a crucial role in enhancing our online visibility and driving organic traffic to our website. Your expertise in search engine optimization will be instrumental in helping us reach and engage our target audience, ultimately contributing to the growth and success of our financial planning services.

Responsibilities:

1. Develop and Execute SEO Strategies: Create and implement comprehensive SEO strategies tailored to the financial planning industry. Conduct keyword research, competitor analysis, and stay updated with industry trends to optimize our website for increased search engine visibility and rankings.

2. On-Page and Off-Page Optimization: Optimize website content, meta tags, and other on-page elements to improve search engine rankings. Collaborate with content creators to ensure the content aligns with SEO best practices. Strategically build high-quality backlinks through outreach, guest posting, and other off-page SEO techniques.

3. Technical SEO Analysis: Conduct regular technical audits to identify and resolve website issues that may affect search engine crawling and indexing. Implement technical SEO improvements to enhance the overall website performance and user experience.

4. Content Marketing Support: Work closely with the content marketing team to identify opportunities for creating SEO-friendly content that addresses the needs and interests of our target audience. Ensure that content is optimized for relevant keywords and aligns with the company’s SEO strategy.

5. Monitor and Analyze Performance: Utilize SEO tools and analytics to monitor keyword rankings, organic traffic, and other relevant metrics. Analyze data to derive actionable insights and make data-driven decisions to optimize SEO efforts continually.

6. Stay Updated with SEO Best Practices: Keep abreast of the latest industry trends, search engine algorithm updates, and SEO best practices. Share relevant insights and recommendations with the team to stay ahead of the competition.

7. Local SEO Optimization: Implement strategies to improve the company’s visibility in local search results, ensuring our financial planning services reach potential clients in specific geographic areas.

8. Collaborative Team Player: Work collaboratively with cross-functional teams, including marketing, design, development, and content, to ensure seamless integration of SEO initiatives throughout the organization.

Qualifications and Skills:

– Bachelor’s degree in Marketing, Communications, Business, or a related field.
– Proven experience as an SEO Specialist or similar role, with a focus on driving organic search traffic and improving search rankings.
– In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
– Proficiency with SEO tools and analytics platforms (e.g., Google Analytics, Google Search Console, SEMrush, Moz, etc.).
– Experience with technical SEO and website auditing.
– Strong understanding of content marketing and its role in SEO.
– Familiarity with financial planning concepts and industry-specific keywords is a plus.
– Excellent analytical and problem-solving skills, with the ability to interpret data and draw actionable insights.
– Strong communication and interpersonal skills to collaborate effectively with various teams.
– A proactive and results-oriented approach to work, with a focus on continuous improvement.
– Up-to-date with the latest industry trends and eager to learn and apply new SEO techniques.

Join us and be a vital part of our team as we strive to provide exceptional financial planning services to our clients while achieving remarkable online visibility through cutting-edge SEO strategies. Apply now and make a significant impact on our company’s growth and success!