SEO Specialist

The Blogsmith needs help with SEO, particularly keyword research, content strategy projects like content ideation, SEO audits, and uploading the content our team creates to clients’ content management systems, such as WordPress and others.

The SEO Specialist should be passionate about conducting in-depth research on topics and brands they may not be familiar with, comfortable following thorough processes, and committed to continual improvement.

In short, we’re looking for someone who is:

Passionate about helping readers and brands.
Ambitious.
Detail-oriented.
An excellent communicator.

You can work whenever you want as long as you respond to team communications within 24 hours, Monday through Friday, and consistently meet deadlines without micromanaging.
Responsibilities
Major Responsibilities/Regular Tasks:

Keyword research: Work through a list of steps and analyze data to find the best-fit keyword for proposed topics and justify them.
Content strategy/content ideation: Identify content ideas to pitch to our client, build keyword lists, conduct competitive gap analysis, market research, and topical analysis.
SEO Audits: You will work on various SEO audits depending on client needs. These could range from blog content quality audits and content cannibalization audits to full/comprehensive SEO audits (including an On-Page SEO review, content, technical audit, and backlink audit).
CMS article uploads: Ensure on-page SEO settings are correctly set when uploading articles to WordPress and other CMSes.

Other Responsibilities When Needed

Off-page SEO/Backlink building tasks
The Blogsmith has a beta offer for link building for our existing clients. You will help review our clients’ link profiles to see which page needs the most backlinks, vet link prospects, help build reports, and track performance from backlink campaigns.
Investigate link builders to determine which link-building agencies we can partner with.
Analyze backlink pitches for The Blogsmith’s website to determine if collaboration is worthwhile.
SEO Investigations:
Work with the team to share SEO knowledge and strategies. That includes sharing key takeaways from helpful resources to improve The Blogsmith’s processes and investigating other SEO tools we may add to our stack.

Technical SEO:
Keeping an eye on our SEO tool’s regular site audit of our client’s websites to check for technical issues that concern the pages we’ve written for them.
In-house: Work with The Blogsmith’s website to make on-page and technical SEO updates when needed.
SEO content briefs: You will be occasionally assigned to work on writing content briefs.
Tracking/SEO reporting: You will occasionally be assigned to monitor published articles and help track their SEO performance. This includes identifying technical issues and other opportunities that may affect our content’s performance.
Why the Keyword Researcher Role Matters for The Blogsmith
The Blogsmith helps B2B technology companies connect with their target audience via search.

Our core offering:

Relevant, high-quality content that is useful and engaging for the reader. We ensure our work engages in the best content marketing and SEO practices. That includes blog posts, e-books, landing pages, case studies, whitepapers, and more.

Beyond content writing, we also help clients grow their businesses with SEO content strategies that we craft for their individual goals.

You’ll support our SEO content offerings by assisting with keyword research, content strategy projects, content uploads, and other SEO tasks that add value to our core offering.

Here’s the bottom line:

We don’t just want to create content for content’s sake — we explore topics with a unique stance to provide a unique benefit (compared to similar content) for anyone who reads the work we produce.
SEO Skill Requirements/Desirables
In-depth knowledge of search engine optimization.
Experience working with SEO tools, specifically Semrush/Ahrefs, and working knowledge in content optimization tools like Clearscope, Frase, MarketMuse, Surfer SEO, and the like.
Excellent skills in keyword research and content ideation techniques.
Excellent skills in SEO audits, on-page SEO, and technical SEO.
Excellent writing skills.
Experience in backlink building.
Experience working with popular CMSes (e.g., WordPress).
In-depth knowledge of Internet marketing/digital marketing.
Experience in basic website design that will help you adapt more easily to content CMS upload tasks.
Ability to interpret data from Google Search Console and Google Analytics 4, and working knowledge of Google Looker Studio (formerly Google Data Studio).
Soft Skill + Availability Requirements
Good communication skills: You’ll be working with fellow team members and clients to accomplish tasks related to producing great content. We sometimes have tight internal and external deadlines, so timely responsiveness during the workweek is necessary to work on this team.
Good interpersonal skills: Besides communicating clearly, team members should be good at managing relationships with internal and external collaborators.
Problem-solving skills: When there’s an issue, The Blogsmith’s teammates use their resources and each other to get it solved before it becomes a bigger issue.
Organization/planning skills: Successful team members don’t wait until the day a task is due to get their questions answered or address any issues.
A passion for quality: For our team to create great content, you must take an interest in the process.
Curiosity: Great keyword research takes time and involves following data-driven processes until you exhaust them.
Ability to self-manage: The article creation process involves many interconnected, dependent steps that must occur on time for the sake of our clients.
Write “Hi, Maddy” (in addition to any questions or comments you have) at the end of the application form so that I know you’re paying attention to detail.
Benefits and Compensation
$12/hour for 15 hours/week with the potential for more.
Work 100% remote.
Work whenever you want while meeting weekday deadlines for planned assignments. We typically assign SEO tasks like keyword research between Thursdays and Fridays, with the goal of completion by weekends. To ensure smooth workflow, we encourage pre-weekend work unless you can dedicate some time over the weekend.
Up to one hour per week continuing education credit: We’ll pay your hourly rate to learn about something related to content marketing.
Payout via Gusto, Wise, or Payoneer to minimize foreign transaction fees.

Apply as a Keyword Researcher at The Blogsmith. If we see a fit, we’ll commission a paid test project:

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