MUST OF worked with big time companies, and handled their SEO marketing.
A Search Engine Optimization or SEO Specialist tests, analyzes, and changes a website so it is optimized for search engines, and the website subsequently ranks higher in the search results on major search engines such as Google and Bing.
An SEO expert performs page optimization across a website to ensure search results are relevant and to create a positive user experience, growing website traffic, lead volume and brand awareness. In other words, an SEO Specialist is no different from any other digital marketing or traditional marketing professional: they’re ultimately trying to create more sales for the company they’re working for.
By conducting keyword research and leveraging SEO tools, such as Google Analytics, an SEO Specialist can increase the visibility of a website on Google, which in turn has major benefits for any company. Some might also work closely with other members of a marketing team to develop new initiatives or better manage social media accounts to boost user engagement and traffic.
What Are SEO Specialist Job Responsibilities?
SEO Specialist job responsibilities vary based on whether someone is working for a digital marketing agency, in the digital marketing department of a company, or freelance for a client, but the job description for the vast majority of SEO Specialist postings will include all or most of the following:
Develop optimization strategies that increase the company’s website search engine results rankings
When conducting paid search campaigns, the SEO Specialist will execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI
Manage the expenses of SEO campaigns, staying on budget, estimating monthly costs and reconciling differences
Closely collaborate with web development team to ensure SEO best practices are properly followed throughout website content
Work with editorial and marketing teams to drive SEO in content creation and content marketing
Take responsibility for page optimization for search engine marketing
Perform ongoing keyword research, discovery and optimization for new relevant keywords to use throughout the company website and marketing materials
Research and implement search engine optimization recommendations
Create and execute link building strategy
Change website architecture, content, linking and other factors to improve SEO positions for target keywords
Determine measurable goals that demonstrate improvement in marketing efforts
Monitor daily performance metrics with SEO tools such as Google analytics to understand SEO strategy performance
Collaborate with others within the marketing department to manage SEO strategy
Write compelling and high-quality website content, including blog posts and page descriptions to improve website search results
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