SEO Specialist

We are currently seeking a skilled SEO Specialist to join our team on a part-time freelance basis, with the potential for a full-time role in the future. The ideal candidate will play a crucial role in enhancing the visibility and performance of our digital content through effective SEO strategies.

Key Responsibilities:
Content Optimization for Blog Posts:
-Optimize existing articles for improved SEO performance.
-Implement content enhancements directly on the website.
Collaboration with YouTubers:
-Manage edit requests and ensure adherence to posting schedules.
-Enhance the searchability of video content using SEO best practices.
-Create SEO-driven video descriptions, incorporating UTM parameters and accurate tagging.

-Lead a content creation team in producing approximately 15 articles per month.
-Ensure content quality and strategic internal linking for SEO benefits.
-Develop a robust inner linking framework for new articles to maximize SEO benefits.

– Develop optimization strategies that increase the company’s website search engine results from rankings.
– Execute tests, collect and analyze data and results, and identify trends and insights to achieve maximum ROI.
– Closely collaborate with the web development team to ensure SEO best practices are followed adequately throughout the website content.
– Work with editorial and marketing teams to drive SEO in content creation and marketing.
– Take responsibility for page optimization for search engine marketing.
– Perform ongoing keyword research, discovery, and optimization for new relevant keywords to use throughout the company website and marketing materials.
– Research and implement search engine optimization recommendations
– Create and execute link-building strategy.
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– Change website architecture, content, linking, and other factors to improve SEO positions for target keywords
– Determine measurable goals that demonstrate improvement in marketing efforts.
– Monitor daily performance metrics with SEO tools like Google Analytics to understand SEO strategy performance.
– Collaborate with others within the marketing department to manage SEO strategy.
– Write compelling and high-quality website content, including blog posts and page descriptions, to improve website search results.

Requirements:
-Proven track record in elevating digital content through effective SEO strategies.
-Strong organizational and leadership skills.
-Familiarity with SEO tools and best practices.
-Excellent communication and collaboration abilities