SEO Specialist

Job Application instructions:
Thank you for your interest in the SEO Specialist position. We would love to get to know you and your skills, abilities, and interests to ensure we are the right fit! Please follow the instructions and questionnaire. You can find out more about our company after the instructions and questionnaire.

Application Requirements:
Please provide a video resume along with your application. The video should include your answers to our Job Application Questionnaire and exhibit your skill in using the requisite software.

Job Application Questionnaire:

Please follow these instructions.

Prepare a video resume using our Job Application Questionnaire as a guide, showcasing your technical expertise, practical experience, and personality.

Section 1: Qualifications – Discuss your SEO experience, use of AI tools, familiarity with relevant software, and any certifications.

Section 2: Project-based Work – Elucidate your readiness for part-time, project-based work, and elaborate on your time management strategies.

Section 3: SEO Knowledge – Answer the following questions:

– How do you conduct keyword research?
– How do you evaluate the quality of backlinks?
– What’s the distinction between on-page and off-page SEO?
– How would you optimize a website’s load speed?
– Can you elucidate what a 301 redirect is?
– Which SEO metrics do you monitor?
– How do you stay informed about Google’s algorithm changes?
– How would you tackle a substantial drop in organic traffic?
– What is your experience with mobile SEO?
– How would you optimize a business for local search?
– What makes content “SEO-friendly”?
– What role does social media play in SEO?

Section 4: Industry Experience – Share any experience in the home service and construction industry and specific SEO strategies implemented.

Section 5: Previous Work Experience – Provide instances of SEO successes and list, prior employers, along with your respective roles and achievements.

Section 6: Additional Skills – Discuss any other skills or areas of expertise pertinent to the role.

Section 7: Preferred Projects in SEO Work – Illustrate what inspires your passion for SEO and your preferred projects or tasks.

Section 8: Additional Information – Provide any other relevant information regarding your qualifications.

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Title: SEO Specialist / Potential Department Lead

Company Culture and Values:
MyRoof is a company that cherishes values such as collaboration, growth, innovation, integrity, customer-centricity, and superior outcomes. We are always on the lookout for passionate, self-driven individuals who are eager to create a positive impact.

Company Summary:
At MyRoof, we leverage technology to deliver exemplary customer experiences and a lively working environment. Distinct from traditional firms, we motivate our employees to actively participate and take charge of their roles. Our dedication to excellence has placed us amongst the top 3% of U.S. roofing contractors.

Job Summary:
We are in search of an adept SEO Specialist. Your primary role will involve optimizing our websites, crafting captivating blog posts, and possibly leading our SEO department. A firm grasp of SEO best practices, AI content generation tools, and relevant software is crucial for this role.

Responsibilities:

– Execute keyword research and enhance website content and structure
– Conduct SEO audits and recommend website enhancements
– Generate engaging blog posts leveraging AI-assisted tools
– Team up to devise and implement SEO strategies
– Assess website performance using analytics tools
– Stay abreast of SEO trends and manage local business listings
– Monitor, report, and provide insights on key SEO metrics
– Potential leadership of the SEO department and strategy

Qualifications:

– At least 5 years of SEO experience
– Solid comprehension of SEO best practices, keyword research, and on-page optimization
– Proficient in AI tools for content generation
– Familiarity with WordPress, Webflow, Slack
– Strong analytical, problem-solving, and communication skills
– Ability to work both independently and as part of a team

Preferred:

– Prior experience working with US companies (Agencies, single businesses, etc.)
– SEO or digital marketing certifications
– Experience in the home service and construction industry