SEO Specialist

COMPANY: MVP MAILHOUSE
Located in Park City, UT, MVP Mailhouse is a leader in direct marketing and analytics that drive ROI, specializing in the dental industry. Read more about MVP Mailhouse’s products and services on our flagship website: Click to view/.

MVP Mailhouse’s flagship product is direct mail marketing with unexpectedly advanced technology. We track all the phone calls and new customer conversations that our marketing campaigns generate for our customers and help them use that data to increase performance.

MVP Mailhouse uses proprietary technology including native mobile and web-based applications to make our customer experience more streamlined and effective.

TEAM: MARKETING
MVP Mailhouse uses a wide variety of marketing strategies and platforms to grow awareness and generate leads from both inbound and outbound marketing. The marketing team’s primary goal is to create and execute a marketing strategy that creates sales-qualified leads as cost-effectively as possible.

POSITION: SEO SPECIALIST
We are looking for a creative SEO Specialist to optimize the content on our website based on analytics and keyword research. The SEO Specialist is responsible for managing all SEO activities including but not limited to: content strategy, link building and keyword strategy. This skilled management is what we need in order to increase rankings on all major search networks.

RESPONSIBILITIES:
– > Execute tests? collect and analyze data and results? identify trends and insights in order to achieve maximum ROI in paid search campaigns
– > Track? report? and analyze website analytics and PPC initiatives and campaigns
– > Carefully manage budgets for campaigns? remaining on budget with the ability to estimate monthly costs as well as remedy any discrepancy that may arise.
– > Optimize copy and landing pages for search engine marketing
– > Continually perform keyword discovery? expansion? and optimization
– > Research and implement search engine optimization recommendations
– > Research and analyze competitor advertising links
– > Conceptualize and execute link building strategy
– > Ensure newly developed code meets SEO best practices by working with the development team
– > Drive SEO in content creation and programming by collaborating with editorial and marketing teams
– > Search for opportunities to optimize website architecture? content? linking and other factors in the interest of improving SEO positions for target keywords.

SKILLS AND QUALIFICATION:
– > Proven SEO experience
– > Proven SEM experience managing PPC campaigns across Google? Yahoo and Bing.
– > Sound comprehension of performance marketing? conversion? and online customer acquisition
– > In-depth experience with website analytics tools (e.g? Google Analytics? NetInsight? Omniture? WebTrends)
– > Experience with A/B and multivariate experiments
– > Knowledge of ranking factors and search engine algorithms
– > Continually current on latest trends and best practices in SEO and SEM
– > BS/MS degree in a quantitative? test-driven field

DETAILS:
– > Status: Freelance
– > Work hours: US business hours (PH night shift)
– > Location: Virtual team (work from home)