SEO Specialist

In this role, you will support and develop effective marketing campaigns, and optimize content to maximize the ROI through effective search engine marketing.

« Develop and implement SEO strategies to improve website visibility and
increase organic traffic
« Optimize website content, meta tags, and other on-page elements to
improve search engine rankings
« To create an effective online sales funnel (click funnel)
« To optimize all conversion points of the funnel
« To plan and manage client’s paid search campaigns
« To develop simple campaign landing pages
« To create and run retargeting and eblast campaigns
« To set up and run display, Google Ads, and retargeting ads
« To manage social media accounts and pages
« To produce social media plans and schedule posts
« To create content and visuals for social posts
« To update content and photos on client’s websites
« To search engine optimize client’s website for Google
« To develop and execute email marketing campaigns
« To monitor and analyze online marketing performance

Qualification & Experience Requirements:

« Fluent in American English, written and oral
« Experience in SEO is a must
« Experience working in a digital marketing role 2+ years
« Experience with paid search campaigns and Google Ads
« Experience with retargeting and social media campaigns
« Knowledge of popular CMS platforms: WordPress, Wix (desirable)
« Knowledge of Google Analytics and how to use the insight for optimization
« Ability to create simple landing pages and perform simple edits on websites
« Knowledge of popular marketing tools: Chat GPT, Salesforce, HubSpot, MailChimp, eClincher, Hootsuite
« Good understanding of the American business culture and marketing playfield

Preferred skills:

« Creative, resourceful, and able to innovate
« Analytical and able to make data-driven decisions
« Willing to learn and explore marketing trends
« Positive, with a can-do attitude to work
« Agile and aware of competitor best practices
« Willing to work collaboratively with a team