SEO Specialist

Job Overview:

We are seeking a skilled and motivated Part-Time SEO Specialist to join our team. The ideal candidate will have a strong understanding of both on-page and off-page SEO techniques, including but not limited to backlinking, citations, meta descriptions, and keyword analysis. This role will primarily focus on optimizing our digital content to improve search engine rankings and drive organic traffic to our website.

Responsibilities:

-Conduct keyword research to identify high-value target keywords and phrases.
-Perform on-page SEO optimization including optimizing meta tags, headers, URLs, and internal linking structure.
-Create and implement off-page SEO strategies to build high-quality backlinks from authoritative websites.
-Manage local citations and ensure consistent NAP (Name, Address, Phone Number) information across online directories and platforms.
-Monitor and analyze website performance using SEO tools such as Google Analytics, Google Search Console, and SEMrush.
-Generate regular reports on key SEO metrics and provide insights and recommendations for improvement.
-Stay up-to-date with the latest trends and best practices in SEO and search engine algorithms.
-Collaborate with content creators, web developers, and marketing teams to implement SEO recommendations and strategies.
-Continuously optimize website content and structure to improve search engine visibility and user experience.
-Assist in developing and executing SEO-focused content strategies, including blog posts, articles, and website copy.

Qualifications:

-Proven experience in SEO, with a strong understanding of both on-page and off-page optimization techniques.
-Familiarity with SEO tools such as SEMrush, and BrightLocal.
-Proficiency in Google Analytics and Google Search Console.
-Excellent analytical skills and the ability to interpret data and draw actionable insights.
-Strong communication skills and the ability to collaborate effectively with cross-functional teams.
-Detail-oriented with a commitment to producing high-quality work.
-Self-motivated and able to work independently with minimal supervision.
-Prior experience in content creation or digital marketing is a plus.

Schedule and Compensation:

This is a part-time position with flexible hours. The compensation will be based on experience and negotiated upon hiring.