SEO Specialist

Who We Are
At PurpleCow Digital, we believe our team are our brand. We help our clients stand out from an ever increasingly competitive market.

Who We’re Looking For
We’re looking for an experienced SEO Specialist who can work alongside our SEO team. 

Specifically, with an SEO Project Manager based in the Philippines to ensure that our SEO clients are receiving great results using White Hat SEO techniques.

We value honesty, integrity, care, diligence, respect and courtesy, and our team is committed to a common goal of ‘delivering the promise’ to our clients.

This is a remote or work-from-home role and would ideally suit someone wanting to work 5 – 6 hours a day, 5 days a week.

You should be ready and willing to get great satisfaction from serving our audience and become an integral part of our creative team.

You should have excellent people skills, integrity and attention to detail as well as a proactive mindset.

Responsibilities
Your job will be to use your past experience to:

On-page SEO implementation.
Off-page backlink research (“Link Gap”).
Off-page competitor research.
Current backlink audit, and spammy link identification
Working with an SEO strategist to implement best practice SEO.
Citation building.
Writing SEO titles and descriptions.
Keyword & Competitor research.
Use Google Analytics and Google Search Console to track progress.
Perform Google Profile (Google My Business) Optimization
Generate Reports and Analyse results using an SEO Reporting tool such as Agency Analytics or BrightLocal

Experience
You should have past experience with ON page and OFF page SEO as this role will largely focus on both.

You will be required to have practical knowledge and the ability to generate new backlinks for clients. That may include citations, competitor backlink research, backlink outreach and out of the box thinking. The aim is to not only understand and research backlinks but to build them for our clients to increase their domain authority.

You should be able to clearly communicate a Content Brief to our writers for articles, posts and other content needed to improve SEO for our clients.

You should be comfortable using Website CMS’s (such as WordPress, Squarespace etc), page builders and different SEO plugins as well as other internal communication and collaboration software like Slack, ClickUp and Google Workspace.

You should also be comfortable with SEO Reporting tools such as SEMRush, Ahrefs, AgencyAnalytics or BrightLocal and integrate them with analysis tools such as Google Analytics and Search Console.

You should be experienced with Keyword and Competitor research, understand the numbers and also understand Search Intent.

You should have a strong understanding of LOCAL SEO and how to properly optimise Google My Business Profiles.

Understanding and management of PBN networks are also preferable.

You should also be confident enough to push back on the leadership team and express your opinion if you think the ship is heading off course. We encourage that.

How We Will Help You Succeed
We want you to succeed in this role. We will provide any additional training you may need to get on board and hit the ground running. We’re not going to teach you how to do your job, because your past experience will serve you well.

However, we will train you regarding our systems, our products and our customers so you can apply your skills to help us achieve our mission.

We will also listen to you, see you for who you are and encourage you to bring your entire self to work. We are humans first, work colleagues second.

Employment Type
This is a full-time role and we’re not looking for an agency.

Please add the words “Blue Elephant” somewhere in your application