SEO Specialist

We are looking for a motivated and skilled SEO Specialist to join our team. The ideal candidate will be responsible for developing and implementing effective SEO strategies to increase our clients’ online visibility and organic traffic. This role includes conducting keyword research, competitor analysis, technical audits, setting up various Google tools, and optimizing web content. If you have read this far, respond back with the word kombucha in your application. The SEO Specialist will collaborate closely with our web development team and content creators to ensure SEO best practices are integrated throughout all digital marketing efforts.
Key Responsibilities:
-Project Setup: Initialize client projects on SEMRush, ensuring all necessary tracking and analytic tools are in place for comprehensive analysis and reporting.
-SEO Strategy & Keyword Research: Develop a comprehensive topic strategy based on thorough keyword research to guide content creation and optimization efforts.
-Competitor Analysis: Conduct detailed competitor research to identify SEO strategies that are working in the industry, uncover gaps, and leverage opportunities for our clients.
-Technical SEO Audit: Perform technical SEO audits using SEMRush and other tools. Identify issues affecting search visibility and user experience, and build tickets for resolutions by our web development team.
-Google Analytics & Google Search Console Setup: Configure GA4 and GSC for new and existing clients, ensuring accurate tracking of web performance and search metrics.
-Google Business Profile Management: Set up and optimize Google Business Profiles for clients to enhance local search visibility and engagement.
-SEO Optimization: Implement on-page SEO best practices, including title tag, meta description, header tags, URL structure optimization, and internal linking strategies.
-Content Optimization: Assist in SEO content preparation and optimization to align with the keyword and topic strategy.
-Reporting: Build progress reports to monitor SEO performance, highlighting key achievements and areas for improvement.
-Client Management: Act as a primary SEO contact for clients, managing inquiries, providing updates, and ensuring client satisfaction with SEO progress.
Qualifications:
-Proven experience in SEO and familiarity with digital marketing tools such as SEMRush, Google Analytics, Google Search Console, and Google Business Profile.
-Strong understanding of technical SEO, on-page, and off-page optimization techniques.
-Excellent analytical skills with the ability to derive insights from data.
-Experience with web development processes and the ability to communicate technical requirements to non-technical team members.
-Outstanding communication and project management skills.
-Eagerness to learn and stay updated with the latest SEO trends and best practices.
How to Apply:
Please send your resume, a brief cover letter outlining your SEO experience and why you’re a good fit for this role, and any relevant work samples or case studies.