SEO Specialist

American Songwriter is seeking a SEO Specialist to support the SEO growth and authority of American Songwriter’s content initiatives. The SEO Specialist is a key member of the American Songwriter content team who will be responsible for optimizing, researching, and analyzing American Songwriter content.

The ideal candidate will have experience working with editorial, operations teams to craft and optimize SEO content. This person must be a flexible, cross-functional team player comfortable with a fast-paced, sometimes ambiguous, environment.

American Songwriter is a 35+ year old music brand focused on celebrating the craft of music.

Responsibilities:

– Analyze SEO trends, keywords, and domain attributes (keyword strength, audience, etc.) to inform editorial, ecommerce, and affiliate content teams
– Propose keyword and content strategies that are aligned with American Songwriter’s
– Analyze performance of SEO & content experiments to inform broader strategy
– Own select technical SEO processes, linking & meta-data optimization
– Own select reporting processes, ranking & atrophy mitigation
– Work directly with the brand specific and commerce content teams to craft and optimize content
– Carry out detailed site audits and propose and present SEO strategies and roadmaps
– Act as a feedback loop providing valuable feedback to our management team
– Review and optimize existing content to improve rankings
– Optimize on-page SEO of new and existing articles using tools such as Frase, Surfer SEO, Clear Scope

Qualifications:

– 2 years of experience within SEO (agencies, brands, etc.)
– Demonstrated knowledge of SEO ranking factors
– A demonstrated track record of increasing rankings, traffic, and revenue executing SEO strategies and tactics across commerce and editorial content strategies
– Familiarity with industry standard SEO & analytics tools (Google Analytics, Google Search Console, SEM Rush, AHREFS, Screaming Frog)
– Knowledge of search engine algorithms and ranking methods
– Familiarity with WordPress CMS
– Experience working in a cross-functional capacity within a dynamic, rapidly changing environment
– Familiarity with data orientation and use of data tools, e.g. Excel, Google Suite
– Ability to effectively communicate through project management tools, including Asana and Slack
– Excellent organizational and communication skills
– Experience integrating AI into SEO processes is a plus

Apply at this link: Click to view/a/american-songwriter-seo-content-specialist-1