SEO Specialist focused on Ecommerce

Executive Summary: We are seeking a skilled SEO Specialist to enhance our online visibility and user engagement through strategic SEO efforts. This role involves conducting SEO audits, identifying key areas for improvement, and implementing a comprehensive plan to optimize our website’s search engine performance.

Responsibilities:
1. SEO Audit & Strategy Development:
Conduct thorough SEO audits to identify top SEO opportunities and key areas for improvement.
Develop and propose a strategic SEO plan tailored to our needs.

2. Content Creation & Blogging:
Create and manage a blog focused on engaging our audience with informative and relevant content.
Develop content pillars including product features, reviews, lifestyle articles, and gift guides.
Ensure content is optimized for SEO and aligned with target keywords.

3. On-Page SEO Optimization:
Optimize title tags, meta descriptions, and other on-page elements for improved search engine rankings.
Implement navigation breadcrumbs to enhance site structure and user experience.
Optimize images with descriptive alt text and appropriate file sizes.

4. Canonical Tag Implementation:
Prevent duplicate content issues by correctly implementing canonical tags on all product pages.

5. Backlink Building:
Conduct competitor analysis to identify high-authority websites for backlink opportunities.
Develop and execute a targeted outreach campaign to acquire quality backlinks.
Create and promote link-worthy content and guest blog on high-authority sites.

6. Keyword Clustering & Management:
Conduct comprehensive keyword research to identify relevant keywords and phrases.
Implement structured keyword clustering and mapping to ensure effective targeting.
Continuously optimize keywords for better search engine performance.

7. Regular Monitoring & Updates:
Monitor SEO performance and make data-driven adjustments as needed.
Provide regular reports on SEO progress and outcomes.
Stay updated on the changing dynamics of Google search algorithms and the proliferation of AI-generated content.

8. Client Communication & Resource Management:
Speak to clients regarding internal resources needed to create a successful SEO strategy.
Build and maintain strong client relationships, ensuring their needs and expectations are met.

9. Expected Outcomes:
Increased organic traffic and higher visibility in search engine results.
Improved user engagement and retention through high-quality content.
Higher domain authority and better search engine rankings.
Efficient keyword targeting and improved overall SEO performance.

10. Implementation Timeline:
Setup and plan blog content
Conduct on-page SEO audit and implement fixes
Implement canonical tags
Execute backlink building campaign
Perform keyword clustering and mapping
Ongoing keyword optimization
Regular monitoring and updates

Qualifications:
Proven experience in SEO, particularly for eCommerce websites.
Strong understanding of SEO best practices and tools (e.g., Google Analytics, Ahrefs, SEMrush).
Excellent content creation and copywriting skills.
Familiarity with on-page SEO, backlink building, and keyword management.
Ability to analyze data and implement data-driven SEO strategies.
Strong project management and communication skills.
Awareness of the changing dynamics of Google search and the impact of AI-generated content.