SEO Specialist for Automotive / Car Detaling

Company Overview:

Our company is a leading online retailer specialising in car styling products and accessories in the UK. With a passion for automotive customisation, we strive to provide car enthusiasts with high-quality products and exceptional customer service. As we continue to expand our online presence, we are seeking a talented SEO Expert to join our team and drive organic traffic and visibility to our Shopify store.

Position Overview:

We are looking for an experienced SEO Expert who is passionate about e-commerce and has a proven track record of optimising Shopify stores for search engines. In this role, you will be responsible for developing and executing SEO strategies to improve our website’s ranking and visibility on major search engines, increase organic traffic, and drive conversions.

Responsibilities:
– Conduct comprehensive keyword research to identify high-value keywords relevant to our products and target audience.
– Optimise website content, including product pages, category pages, and blog posts, for target keywords, relevance, and user experience.
– Implement on-page SEO best practices, including meta tags, headers, internal linking, and image optimisation.
– Collaborate with our content team to create and optimise engaging and informative content that resonates with our target audience and aligns with SEO goals.
– Monitor website performance using Google Analytics and other SEO tools to track keyword rankings, organic traffic, and conversion metrics.
– Identify technical SEO issues and work with our team to implement solutions for improved website performance and crawlability.
– Stay updated on industry trends, algorithm updates, and best practices in SEO and e-commerce to continuously refine and enhance our SEO strategy.

Requirements:
– Proven experience in SEO, specifically in optimising Shopify stores for search engines and driving organic traffic and conversions.
– Strong understanding of SEO principles, including keyword research, on-page optimisation, technical SEO, and content strategy.
– Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, or similar platforms.
– Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions to improve SEO performance.
– Creative mindset with a passion for problem-solving and continuous improvement.
– Strong communication and collaboration skills with the ability to work effectively in a team environment.
– Experience with car enthusiasts or automotive industry SEO is a plus.

Kindly answer these questions when you apply for this job:
1. Can you provide examples of Shopify stores you’ve successfully optimised for SEO in the past?
2. How do you approach keyword research and selection for e-commerce websites?
3. What strategies do you use to address technical SEO issues on a Shopify website?
4. How do you measure the success of your SEO efforts, and what metrics do you prioritise?
5. Can you share your approach to building high-quality backlinks for an e-commerce website?

Special Disclaimer: Candidates who can demonstrate that they have proven results such as appearing in the top 10 Google search results may negotiate a higher rate.