SEO Specialist for E-commerce – Australian Digital Agency

Introduction:
We are an Australian Digital Agency dedicated to providing top-tier digital marketing solutions. We are currently seeking a seasoned SEO Specialist with a strong background in e-commerce SEO and excellent copywriting skills to join our dynamic team. This role requires a deep understanding of SEO strategies that drive online sales and improve search rankings for e-commerce platforms.

Key Responsibilities:

Develop, execute, and optimize SEO strategies specifically tailored for e-commerce businesses to enhance organic search visibility, customer engagement, and conversions.
Perform thorough keyword research and competitive analysis to identify opportunities for growth and optimization.
Collaborate with content teams to guide the creation of SEO-friendly content that aligns with business objectives and market demands. Utilize strong copywriting skills to produce compelling content that improves search rankings and user engagement.
Manage on-page and off-page optimization, including technical SEO considerations like site structure, schema markup, and link-building strategies.
Regularly audit websites to ensure they adhere to SEO best practices and identify areas of improvement.
Monitor and analyze SEO performance using tools such as Google Analytics, SEMrush, Ahrefs, or similar, and report on key metrics to stakeholders.
Stay updated with the latest SEO trends, Google algorithm updates, and industry practices to ensure strategies remain effective and innovative.
Collaborate closely with the web development team to ensure SEO best practices are properly implemented on newly developed code and features.

Requirements:

Proven experience as an SEO Specialist, with significant exposure to e-commerce SEO in a digital agency environment.
Strong understanding of the Australian e-commerce market and consumer behavior.
Expertise in using SEO tools and platforms such as Google Analytics, Ahrefs, SEMrush, etc.
Familiarity with CMS environments, particularly Shopify, Woocomerce, or similar e-commerce platforms.
Excellent analytical, organisational, and project management skills.
Ability to work effectively in a fast-paced, team-oriented environment.
Excellent verbal and written communication skills.
Qualifications:

Bachelor’s degree in Marketing, Information Technology, or a related field.
At least 3 years of SEO experience, with a focus on e-commerce.
Previous agency experience is required.

Application Instructions:
Interested candidates are invited to submit a detailed resume, a cover letter highlighting their e-commerce SEO experience, and any relevant case studies or project descriptions that demonstrate past successes.