SEO Strategist

I am looking for an SEO Strategist for our growth marketing team in the US. This teammate optimizes website structure, meta tags, URLs, and content, drives organic link-building for client websites, researches and analyzes the relevant keyword universe and prioritizes which categories/classes as well as develops reporting; Monitor website performance, tracks keyword rankings, and analyzes traffic and conversion data. Assist in acquiring backlinks from reputable yoga/wellness websites, directories, and influencers, study and learn ASO App Store Optimization (partner with Growth Manager) utilize AppTweak data, and more.

This is a great opportunity for someone who wants to work with a growing brand and wants continuous learning and growth during their career.

The Role

Website Optimization:

Optimize website structure, meta tags, URLs, and content.
Research and prioritize relevant keywords for categories/classes.
Make on-page recommendations to Marketing lead.

Organic Link Building:
Acquire backlinks from reputable yoga/wellness sites, directories, influencers.
Report on link building efficiency and results.

Competitor Analysis:
Research competitor content for new ideas and keywords.

Technical SEO Support:
Assist with technical issues like site speed, mobile-friendliness, crawlability.
Develop reporting on website performance and keyword rankings.

Data Analysis:
Pull data from keyword research and performance tools.
Investigate fluctuations in SEO metrics and provide basic reporting.

Collaboration and Learning:
Collaborate with marketing for SEO-friendly content.
Support SEMRush setup.
Study ASO (App Store Optimization) and utilize AppTweak data.

The Requirements:

-3-4+ years of SEO experience, enhancing business outcomes for 2+ years
-Proficient with Ahrefs, SEMRush, or similar tools for 2+ years
-Strong English skills, written and verbal
-KPI-driven approach, focusing on organic traffic and engagement metrics
-Analytical, self-starting, and aligned with company values

Practices the following Values

-Purpose-driven: Understand and inspire with clear direction; motivate and engage others.
-Collaborative: Value teamwork, diversity, and solution-oriented thinking; focus on achieving goals together.
-Proactive: Prioritize, take risks, and drive meaningful change; be bold and proactive rather than reactive.
-Transparent: Foster open communication, feedback, and growth mindset; be honest and receptive to feedback.
-Embrace progress over perfection: View failures as learning opportunities; celebrate small wins; experiment, learn, and adapt.
-Practice resilience: Be adaptable, invest in self-care, and cope with challenges; view setbacks as opportunities for growth.

Nice-to-have:

-1+ years experience with Jira (or similar tool) for project management task tracking
-Experience with, Slack, and Gmail for internal comms

GROW-INTO:

App Store Optimization