SEO Strategist

I am looking for an SEO Strategist for our growth marketing team in the US. This teammate optimizes website structure, meta tags, URLs, and content, drives organic link-building for client websites, researches and analyzes the relevant keyword universe and prioritizes which categories/classes as well as develops reporting; Monitor website performance, tracks keyword rankings, and analyzes traffic and conversion data. Assist in acquiring backlinks from reputable yoga/wellness websites, directories, and influencers, study and learn ASO App Store Optimization (partner with Growth Manager) utilize AppTweak data, and more.

This is a great opportunity for someone who wants to work with a growing brand and wants continuous learning and growth during their career.

The Benefits:
-Work From Home
-Attendance, Performance, and Referral Bonuses
-Paid Holidays and Time Offs
-Health Insurance Card

The Role:
-Website optimization
-Optimize website structure, meta tags, URLs, and content.
-Research and analyze the relevant keyword universe and prioritize which categories/classes
-Make on-page recommendations to the Marketing lead for approval
-Drive organic link building for client website
-Acquire backlinks from reputable yoga/wellness websites, directories, and influencers.
-Report on link building efficiency and results.
-Research competitor content for new content and keyword ideas
-Assist Technical SEO efforts: Address technical issues such as site speed, mobile-friendliness, and crawlability.
-Develop reporting: Monitor website performance, track keyword rankings, and analyze traffic and conversion data.
-Pull data from keyword research, ranking, and performance tools
-Investigate drops and increases to SEO metrics (sessions, clicks, visibility, CTR, pages indexed, Impressions, etc)
-Provide basic reporting on page performance (core web vitals, indexing, crawl errors)
-Make recommendations on technical SEO efforts
-Collaborate with marketing team to develop SEO-friendly organic content
-Support implementation and setup of a SEO tool like SEMRush
-Study and learn ASO App Store Optimization (partner with Growth Manager) utilize AppTweak data. (As well as Agency recommendations)

The Requirements:
-3 – 4+ years of SEO experience
-2+ years of improving SEO positively impacting business results
-2+ years of experience with Ahrefs, SEMRush or a similar tools
-Proficiency in the English language, both written and verbal
-KPI driven (help with organic traffic, page visits, clicks, time on page, etc)
-Analytical
-Ability to work PST
-Self-starter
-Practices the following Values
-Start with the why – Understand the purpose and intention; Inspire motivation and engagement; Seek greater clarity and direction
-Win together – Teamwork makes the dream work; Seek and value diverse opinions; Focus on solutions, not fault
-Drive change – Prioritize important over urgent; Be proactive, not reactive; Be bold – take calculated risks
-Communicate openly – Embrace giving and receiving feedback as a positive; Practice “active” listening; Be open and honest with yourself and others
-Embrace progress over perfection – View failures as learning opportunities; Celebrate small wins; Formulate hypotheses, test, and learn
-Practice resilience – Be adaptable and flexible; Invest in self-care and practice mindfulness to cope with challenges; View setbacks as opportunities for learning and growth

Nice-to-have:
1+ years experience with Jira (or similar tool) for project management task tracking
Experience with, Slack, and Gmail for internal comms

GROW-INTO:
App Store Optimization