SEO Writer

As an SEO and Content Writer, you will be responsible for creating engaging, informative, and SEO-optimized content for our website, blog, and social media platforms. Your primary focus will be to attract, engage, and retain our target audience, while driving organic search traffic and maximizing conversions. You will work closely with our marketing and design teams to create a cohesive and consistent brand message.

Responsibilities:

Develop and execute a content strategy that aligns with our business objectives and target audience.
Write high-quality, compelling, and SEO-optimized content, including product descriptions, blog posts, articles, social media updates, and promotional materials.
Conduct keyword research and incorporate relevant keywords into all content pieces to improve search engine rankings and visibility.
Monitor website and content performance using analytics tools, such as Google Analytics, to assess the effectiveness of SEO efforts and identify areas for improvement.
Collaborate with the marketing and design teams to ensure consistency in brand messaging and visual elements across all content.
Stay current with industry trends, best practices, and competitor activities to inform content development and SEO strategies.
Edit and proofread content to ensure accuracy, clarity, and adherence to our brand style guidelines.
Assist in the development of an editorial calendar to plan and schedule content releases.
Requirements:

Bachelor’s degree in Marketing, Communications, English, Journalism, or a related field.
At least 2-3 years of experience in SEO and content writing, preferably in the fashion or e-commerce industry.
Strong understanding of SEO principles, keyword research, and search engine algorithms.
Excellent writing, editing, and proofreading skills, with a demonstrated ability to create engaging and informative content.
Familiarity with web analytics tools, such as Google Analytics, to track and evaluate content performance.
Ability to work independently and collaboratively within a team environment.
Strong organizational skills and the ability to manage multiple projects and meet deadlines.
Knowledge of menswear and childrenswear fashion trends is a plus.