SHOPIFY – CONVERSION RATE OPTIMISATION CRO

CRO OPTIMISATION SHOPIFY (INCREASE CONVERSION RATE)

About Us:

We are a dynamic and rapidly growing e-commerce business managing several online brands. Our mission is to offer exceptional products and services while ensuring a seamless online shopping experience for our customers. We are looking for a talented and experienced CRO Specialist to join our team and help us improve conversion rates, user experience, and overall performance of our Shopify stores through rigorous A/B testing and data-driven insights.

Job Description:

Role and Responsibilities:

Develop and implement effective CRO strategies to optimise conversion rates across our Shopify stores.
Design, execute, and analyse A/B tests and multivariate tests to identify areas for improvement and validate hypotheses.
Conduct thorough analysis of user behaviour, website performance, and conversion funnels using tools like Google Analytics, Hotjar, and other CRO tools.
Identify and prioritise areas of improvement based on data insights, user feedback, and best practices in CRO.
Collaborate with design, development, and marketing teams to implement test variations and ensure seamless user experience.
Monitor and report on the performance of tests and optimisation efforts, providing actionable insights and recommendations.
Stay updated with the latest CRO trends, tools, and best practices to ensure continuous improvement and innovation.
Conduct competitor analysis to identify opportunities and implement strategies to outperform them.
Ensure all CRO efforts are aligned with overall business goals and objectives.
Qualifications:

Proven experience as a CRO Specialist, preferably within the e-commerce industry.
Strong understanding of A/B testing, multivariate testing, and other CRO methodologies.
Proficiency in using CRO tools such as Google Analytics, Hotjar, Optimizely, VWO, etc.
Experience with Shopify platform and its optimisation tools and apps.
Excellent analytical skills and the ability to interpret data to drive actionable insights.
Strong written and verbal communication skills.
Ability to work independently and collaboratively within a team.
Up-to-date with the latest industry trends and best practices in CRO.