Shopify Conversion Rate Optimization Specialist

[IMPORTANT – Ready Entire Description – ANSWER KEY QUESTIONS or you will not be considered]
Shopify Conversion Rate Optimization Specialist

Responsibilities:
Analyze and improve the overall site design to enhance user experience and drive higher conversion rates.
Develop and implement effective email marketing sequences to nurture leads and convert them into customers.
Utilize various conversion rate optimization (CRO) techniques, including A/B testing, to identify and apply improvements.
Monitor and analyze key performance metrics to track the effectiveness of conversion strategies.
Collaborate with the marketing and design teams to ensure cohesive strategies across all channels.
Provide regular reports on conversion rate improvements and recommend further optimization strategies.

Required Skills and Qualifications:
Proven experience in improving e-commerce conversion rates, specifically on Shopify.
Strong understanding of user experience (UX) design principles and best practices.
Proficiency in email marketing platforms (e.g., Mailchimp, Klaviyo) and ability to create high-converting email sequences.
Expertise in A/B testing and other CRO techniques.
Analytical mindset with the ability to interpret data and make data-driven decisions.
Excellent communication and collaboration skills.

Preferred Tools and Software Knowledge:
Shopify
Google Analytics and other web analytics tools
Email marketing platforms (like Mailchimp, Klaviyo, etc.)
CRO tools (e.g., Optimizely, VWO)
Design software (like Adobe Photoshop, Illustrator, Canva)
Heatmapping tools (e.g., Hotjar, Crazy Egg)

[[[YOU WILL NOT BE CONSIDERED IF YOU DON’T SUBMIT THE FOLLOWING:]]]

Submit your CV and 2-3 Samples of your work, and answer the following key questions.

Key Questions for Submission:

Experience and Strategies:
Describe your experience with improving conversion rates for Shopify stores. What specific strategies and techniques have you implemented to achieve higher conversions, and what were the results? Please include any relevant metrics or case studies.

Email Marketing Expertise:
Detail your experience with creating and optimizing email marketing sequences. What tools did you use, and what specific approaches did you find most effective in converting leads into customers? Provide examples of successful email campaigns you have managed.

Design and UX Improvements:
Analyze the current Gunk Getter site and suggest 2-3 specific design or UX improvements you would recommend to increase conversions. Explain why you chose these improvements and how they would impact the user experience and conversion rates.