Shopify Google Ads Expert

We are seeking a talented and experienced Shopify Google Ads Expert to join our team. As a Shopify Google Ads Expert, you will be responsible for driving our e-commerce business’s online advertising efforts by optimizing and managing Google Ads campaigns for our Shopify store. You will play a pivotal role in increasing our online visibility, driving traffic, and maximizing ROI through strategic advertising initiatives.

Responsibilities:

– Google Ads Strategy: Develop and execute a comprehensive Google Ads strategy to drive traffic, conversions, and revenue for our Shopify store.

– Campaign Creation and Optimization: Create, manage, and continuously optimize Google Ads campaigns to achieve KPIs such as ROAS, CPA, and CTR.

– Keyword Research: Conduct thorough keyword research to identify high-performing keywords relevant to our products and industry.

– Ad Copy and Creative: Craft compelling ad copy and creative assets that resonate with our target audience and align with our brand messaging.

– Budget Management: Manage advertising budgets effectively to maximize ROI and allocate resources to high-performing campaigns.

– A/B Testing: Implement A/B testing strategies to refine ad campaigns and landing pages for better performance.

– Conversion Tracking: Set up and maintain conversion tracking to measure the effectiveness of advertising campaigns accurately.

– Competitor Analysis: Stay up-to-date with industry trends and competitors’ strategies to identify opportunities and potential threats.

– Reporting and Analysis: Generate regular reports on campaign performance and provide insights and recommendations for improvement.

– Adherence to Policies: Ensure compliance with Google Ads policies and guidelines.

Qualifications:

– Proven track record of managing successful Google Ads campaigns for e-commerce businesses, specifically on Shopify.

– In-depth knowledge of Google Ads tools and platforms.

– Proficiency in keyword research and optimization techniques.

– Strong analytical skills to assess campaign performance and make data-driven decisions.

– Excellent written and verbal communication skills.

– Ability to work independently and collaboratively within a team.

– Google Ads certification is a plus.