Shopify SEO Expert

We are seeking a talented and experienced Shopify SEO Expert to join our team and drive organic traffic and visibility to our Shopify store. As a growing e-commerce business focusing on the US market, we have over 7,000 SKUs available and are in the early stages of development, moving from 0 to 1. The ideal candidate will have a deep understanding of SEO best practices, particularly as they relate to e-commerce, and will be responsible for optimizing each SKU listing, developing a comprehensive content strategy, and improving on-site SEO elements. Additionally, experience with link building and a proven track record of driving results in competitive markets will be highly valued.

Responsibilities:
* Optimize individual product listings for search engines, including keyword research, title and meta tag optimization, and product description enhancement.
* Maintain the product information database by collaborating with the various department staff and vendor contacts.
* Develop and implement a content strategy to improve organic search visibility and engage our target audience.
* Conduct on-site SEO audits and implement technical optimizations to improve site performance and indexing.
* Collaborate with cross-functional teams, including marketing, content, and development, to align SEO efforts with overall business goal (website and its user interface and experience optimization are up to dates.)
* Monitor and analyze site traffic, rankings, and performance metrics to identify areas for improvement and make data-driven recommendations. Monitor product performance to ensure that the product and category pages are optimized.
* Stay up-to-date with industry trends and algorithm changes to ensure our SEO strategies remain effective and competitive.

Requirements:
* Proven experience as an SEO Specialist or similar role, with a focus on e-commerce and Shopify platforms.
* Deep understanding of SEO best practices, search engine algorithms, and ranking factors.
* Strong analytical skills and proficiency in SEO tools such as Google Analytics, SEMrush, or Moz.
* Excellent communication and collaboration skills, with the ability to work cross-functionally and communicate complex ideas effectively.
* Experience with link building strategies and outreach tactics to improve domain authority and backlink profile.
* Demonstrated track record of driving organic traffic and improving search rankings in competitive markets.
* Bachelor’s degree in Marketing, Communications, or a related field is preferred.

Preferred if as below:
Attention to detail
Flexibility and willingness to learn
Tenacity
Excellent with research
Software fluency, tools
Keyword research guru and have a solid plan to implement to drive organic traffic to the website
2-3 years SEO solid experience
SEO related certifications