Shopify Specialist

Full Job Description
POSITION SUMMARY
We are looking for an experienced E-Commerce Specialist Shopify to lead key initiatives including marketing program planning and execution, new product launches, website and digital campaigns, channel and customer analysis, customer marketing programs and budget management. E-Commerce Specialist Shopify will report to the Owner and will be responsible for driving business through social, and online channels by the creation and coordination of online communication.
ESSENTIAL DUTIES AND RESPONSIBILITIES
The essential functions include, but are not limited to the following:
Develop and implement Marketing strategy – including campaigns, , digital marketing
Develops marketing materials, programs, signage, and product launch graphics then oversees the rollout and implementation within the cafe setting
Responsible for email list growth and management
Creates and manages inbound marketing strategy
Serves as the social media strategist, responsible for content coordination, and social media calendar
Responsible from the top down for developing and delivering marketing and communications strategies for the organization
Lead the development and execution of product launches from start to finish, including managing partner agencies and freelancers to coordinate the timely execution
Manage digital marketing initiatives including but not limited to website updates, blog posts, email marketing, paid campaigns, social media, and influencer relations
Responsible for website management and development
Sets and manages marketing budget to achieve desired results
Responsible for growing online, subscription series, and reserve/exotic coffee launch sales
wholesale leads through inbound marketing
Website traffic and optimization
Driving subscription growth and reducing churn
Ad CPAs and overall engagement
Analyze and improve email marketing metrics, and website metrics and grow sales overall
Other duties as assigned
MINIMUM QUALIFICATIONS (KNOWLEDGE, SKILLS, AND ABILITIES)
Must be highly organized with strong attention to detail, flexible, self-motivated, and able to succeed in a dynamic fast-paced environment
Exceptional time management and project management skills with the ability to manage multiple projects simultaneously
Strong oral and written communication skills – from writing creative briefs to presenting findings to persuading others with facts and insights
Exceptional interpersonal skills with the ability to communicate effectively and work cross-functionally with other teammates
Must have strong customer support orientation (for internal/external customers), demonstrated professional demeanor, and the ability to maintain confidential information
Experience with, and enjoys creating concepts and editing graphics in Photoshop & Illustrator to build and reinforce brand identity
Experience building and managing an online business o Driving product launches; Building email lists, growing subscription model, driving in-bound wholesale leads
Proficient in the following platforms; Klaviyo, Shopify, Facebook, Instagram business and ads manager etc., Adobe Creative Suite: Photoshop, Illustrator, Premier Pro, and equivalent
A minimum of 5 years of experience in project management, and email marketing
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