SKU Performance Specialist for eCommerce Marketing Agency

SKU Performance Specialist for eCommerce Marketing Agency

Data Analysis
GAP Analysis
Listing Optimization
Competition Research
Keyword research
Competition Research/Audit
Profitability Research/Audit
PPC Research/Audit

Seller Fuel is looking to hire SKU Performance Specialist to optimize products on the Amazon platform for increased sessions, conversions, revenue, and profit.

The role is greatly influenced by creating and analyzing data on individual products. The SPS should be able to read, understand, and create action plans based on the various reporting systems created.

This role will work closely with creatives to provide copy and imagery needed to boost the KPIs for each product listing. Once a product is launched and ensures it remains profitable, can increase profits, or decide to discontinue the losing products.

SKU Performance Specialist Job Responsibilities

Set the KPIs for traffic, sales, and profit per product.
Create a dashboard that allows any member of the team to quickly analyze whether a product is performing poorly, average, or great.
Analyze the Daily Sales Tracker, 7-day trend, GAP Analysis, Keyword Rank Tracker, Brand Analytics, Product Opportunity Explorer and any other tools/datasets related to the performance of products live on the Amazon platform.
Create clear and achievable action plans for increasing revenue and profit per SKU based on the data observed.
Intimately understand the performance goals of each product
Maintain a dashboard/scorecard for all products live on the Amazon platform that clearly outlines the success or failure of a product
Work closely with the PPC Manager during product launches and provide them with the necessary data needed to make optimal changes to the PPC Strategy
Determine when a product should be discontinued and that capital be reinvested into other products
Update products on Amazon via flat file and/or the Edit Inventory page with the necessary changes to boost SKU performance
Liaise with the Brand Management team to deliver potential action plans for the upcoming week/month/quarter.
Create design briefs for listing copy that is best fit for the product based upon your research of other successful products.
Create design briefs for graphics/photography that is best fit for the product based upon your research of other successful products.
Maintain internal processes/SOPs/systems that can be duplicated when additional SKU Optimization Specialists are needed
Work with other SKU Optimization Specialists as applicable

SKU Performance Specialist Requirements

Must be detail-oriented and analytical with proven performance marketing/ conversion rate optimization (CRO) experience and results.
A keen understanding of all data points pertaining to SKU performance and how to determine what actions can be taken to improve those metrics
Highly organized
Ability to create excel reports/templates/pivot tables
Ability to plan and execute strategies independently that align with the organization’s goals and objectives.
Excellent communication and negotiation skills
have eCommerce experience
full-time with no other clients

Company Overview

Building a business from the ground up is no easy feat, and as a fellow eCommerce entrepreneur, I understand and share the same struggles as you. This is the reason why I started Seller Fuel.

Seller Fuel LLC’s mission is to empower eCommerce entrepreneurs like you to build, grow, and scale your business and help you leave a lasting legacy. We understand that our success is not only rooted in the growth of our companies but also in the positive impact we have on those around us.

We’ve been in the eCommerce space for over 7 years, locally and internationally. We know the landscape and we understand the industry. With our experience, knowledge, and proven tools, Seller Fuel aims to deliver the results you and your business need and ensure you’re seeing a true return on your investment. We’ll help you see your business in a whole new way, bringing a fresh perspective to long-standing challenges and helping you envision – and achieve – a future with unlimited possibilities.

LakiKid is an in-house brand owned by SellerFuel company that helps kids with special learning needs like Autism, ADHD, and Sensory Processing Disorder by providing support, education, and products. It was created based on the founder’s experience of raising his son who has Autism and ADHD. We run an online support group with 1600+ parents, and have helped over 9K+ kids with our products since our inception in 2017, our products are also being used in 300+ Locations including NBA Arenas, Football and Baseball stadiums, aquariums, and zoos across the United States as part of KultureCity’s Sensory Inclusive Initiative program. We are working on launching an exciting new program called Sensory Inclusive Classroom, which takes the programs that we have in NBA stadiums to the classroom where kids can be successful in school as well through the inclusive environment.

To learn more about us, visit
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We are looking for a team member who is highly detail-oriented with excellent English skills. If you contact us without filling out the application that means you are NOT detail-oriented and did not read the application requirement to the end, therefore, you will be automatically disqualified.

Note: Our HR manager will contact you for an interview ONLY IF the application response matches what we are looking for so fill out the application carefully.