Social Media Ad Specialist (Facebook and Instagram)

Our company, Investor Insights, is a dynamic and forward-thinking company that prides itself on its commitment to delivering exceptional investment solutions to its customers. With a focus on growth and innovation, we serve a diverse client base all across Australia, specializing in helping people to invest and build their wealth through property.

Job Description:
We are seeking a highly skilled and creative Social Media Ad Specialist with a strong background in Facebook and Instagram advertising. The ideal candidate will have extensive experience in developing, implementing, and optimizing ad campaigns to achieve maximum ROI. This position requires a deep understanding of social media trends, ad targeting techniques, and analytics. It will require full end-to-end setup of strategy, optimization, audience build, retargeting and lead generation through Facebook and Instagram ads by using the Meta platform.

Key Responsibilities:
– Develop and execute innovative advertising campaigns on Facebook and Instagram designed to increase brand visibility, engagement, and conversions.
– Perform A/B testing on various ad creatives and targeting strategies to identify the most effective approaches.
– Manage ad budgets, analyze campaign performance, and provide regular reports to stakeholders.
– Stay up-to-date with the latest social media trends, tools, and best practices to continuously improve campaign effectiveness.
– Work closely with our content and design teams to create compelling ad visuals and copy.
– Collaborate with the marketing team to align social media advertising strategies with overall marketing objectives.

Preferred Qualifications:
– Proven experience in social media advertising, particularly on Facebook and Instagram.
– Strong preference for candidates who have experience working with Australian-based businesses, companies, or consultants.
– Demonstrated ability to create high-performing ad campaigns, with a portfolio or case studies showcasing past performance and companies worked with.
– Excellent analytical skills, with the ability to interpret data and make data-driven decisions.
– Proficiency in Facebook Ads Manager and other relevant tools.
– Exceptional communication and collaboration skills.
– Creative and innovative thinker with meticulous attention to detail.

**What We Offer:**
– A 100% remote work environment that values flexibility, creativity, and growth.
– The opportunity to work with a flourishing startup business
– A supportive team culture that encourages continuous learning and professional development.
– Competitive salary and growth opportunities within the company.

Investor Insights Australia is an Equal Opportunity Employer and strongly encourages applications from candidates of diverse backgrounds and experiences.

We look forward to discovering how your expertise can drive success for our clients and contribute to the growth of Investor Insights Australia

**Application Process:**
To apply, please submit your resume, cover letter, and a portfolio or case studies highlighting your experience with Facebook and Instagram ads, particularly those involving Australian businesses to Click to view. Your portfolio should demonstrate proof of running ads, including outcomes achieved and any key metrics or KPIs that underscore your successes.
Please also note to submit a video recording – introduction about yourself.