Social Media Ads Specialist

Job description
Exude is an e-commerce fashion brand that focuses on women’s professional wear. We are looking
for an experienced and creative Social Media Specialist to join our team. As a Social Media Specialist,
you will be responsible for developing and implementing our Social Media strategy in order to
increase our online presence and brand awareness while driving high content engagement and
website conversions.

Roles and Responsibilities
? Build and execute social media marketing strategy – both organic and paid advertising.
? Create engaging and trending content (videos, reels, articles, graphics etc.) for the social media
handles. This includes Instagram, Facebook, Pinterest and LinkedIn
? Manage and optimize company pages within each platform to increase company social content
visibility.
? Develop and track relevant KPIs for the growth of social media handles
? Partner and collaborate with creators, brands and influencers
? Continuously improve by capturing and analyzing the appropriate customer and social
data/metrics, insights and best practices, and then acting on the information .

Successfully plan, create, and manage PPC campaigns across a variety of channels,
variety of clients, variety of industries.
? Google, Yahoo, Bing, etc.
? Facebook, Instagram, YouTube, Pinterest, etc,
? Keyword research and management to optimize bids (add PPC keywords and
negative keywords)
? Optimize bidding at keyword, placement, device, geographic, demographic, and
other levels
? Perform daily account management of PPC campaigns (review expensive underperforming keywords and ensure PPC campaign does not exceed weekly and
monthly ad spend budget, maintain Quality Score, impression share and other
important metrics)
? Write engaging and concise copy to modify CTAs on ads to boost click-through-rates
and landing pages to boost conversion rates
? Monitor, evaluate, and present the performance of campaigns by generating weekly
and monthly performance reports to clients analyzing trends, goals, opportunities,
and other key performance indicators
? Stay on top of search engine and PPC industry trends Data Analytics Reporting.