Social Media Advertising Executive

As a Social Media Advertising Executive, you will be responsible for planning, implementing, managing, and monitoring the company’s and client’s Social Media Advertising strategy in order to increase brand awareness, improve marketing efforts, and increase leads. This role requires a deep understanding of social media advertising, a flair for creative storytelling, and a commitment to staying current with the latest social media trends and best practices.

Key Responsibilities:
– Campaign Management: Develop, execute, and manage social media advertising campaigns across various platforms (e.g., – – Facebook, Instagram, LinkedIn, Twitter, Pinterest).
– Strategy Development: Collaborate with marketing teams to create a comprehensive social media strategy that aligns with company objectives.
– Budget Management: Develop and manage monthly and quarterly budgets for social media advertising campaigns.
Performance Analysis: Monitor, analyze, and report on KPIs to gauge campaign effectiveness and provide actionable insights.
– Content Creation: Collaborate with graphic designers and content creators to develop engaging and visually appealing ad content.
– Trend Analysis: Stay updated with the latest social media trends and best practices, and apply this knowledge to our campaigns.
– Audience Segmentation: Identify and target key customer segments through advanced audience segmentation techniques.
– Optimization: Continuously review and optimize ad performance, targeting settings, and content.
– Reporting: Develop comprehensive reports on campaign performance and present these to senior leadership.
– Competitor Analysis: Monitor competitors’ social media ads and strategies and recommend improvements based on findings.

Requirements:
– Experience: Minimum of 3 years of experience in social media advertising or digital marketing.
– Skills: Proficient in social media advertising platforms (e.g., Facebook Ads Manager, Linkedin Advertising, Pinterest, etc.).
– Exceptional analytical and reporting skills.
– Strong written and verbal communication skills.
– Proficient with Google Analytics and other analytics tools.

Characteristics
– Detail-oriented with strong organizational skills.
– Creative thinker with strong problem-solving skills.
– Ability to work in a fast-paced environment and handle multiple projects.
– Self-starter with the ability to work independently and in a team.
– Certifications (Preferred): Social Media Advertising certification (e.g., Facebook Blueprint Certification) is a plus.