Social Media Advertising Specialist (PPC Expert)

A.P. Web Solutions is an award-winning, data-driven SEO and SEM agency based in Melbourne, Australia. We’re looking for a talented Social Media Advertising Specialist (PPC Expert) to join our team on a full-time remote basis.

We’re an Award-winning agency:

– Awarded “Best Small SEO Agency” 3 years in a row at the APAC Search Awards
– Winner at 2021 and 2020 SEMRush Search Awards Australia
– Finalist at 2022 and 2023 Global Search Awards – including “Best Small SEO Agency” and “Best Integrated Search Agency”

Role Description

The Social Media Advertising Specialist (PPC Specialist) is pivotal in elevating our agency’s and our clients’ online presence exclusively through social media channels, including Facebook, Instagram, LinkedIn, and TikTok. This position demands an adept understanding of various paid media channels to drive lead generation, e-commerce success, and brand awareness, aiming for top-tier Return on Ad Spend (ROAS) and conversion optimisation. The Specialist is expected to deliver comprehensive campaign management, from strategy formulation to execution and analysis, ensuring campaigns meet and exceed client objectives.

Responsibilities & Duties:

– Generate brand awareness and nurture audiences, measurable through clear KPIs.
– Holistic approach to generating leads & sales through paid media channels (strategically targeting separate campaigns for Top of Funnel, Mid Funnel & Bottom of Funnel traffic)
– Develop, execute, and optimise cutting-edge digital campaigns across multiple platforms, ensuring alignment with client goals and budgetary constraints.
– Conduct thorough audience research, targeting, and segmentation strategies to enhance campaign reach and impact.
– Implement advanced retargeting and remarketing strategies to maximize conversion rates and reduce acquisition costs.
– Accountable to maintaining KPIs – target CPAs, Conversion Rates & Total Conversions.
– Collaborate cross-functionally with Account Managers, Web Designers/Developers, content creators, and other specialists to craft cohesive and effective campaigns.
– Provide insightful analysis and regular reporting on campaign performance, leveraging data to drive strategic adjustments and improvements.
– Stay abreast of industry trends, platform updates, and best practices to continuously refine and improve campaign strategies.

Qualifications
– Minimum 3 years of experience in social media advertising or PPC campaign management, with documented success across – – Meta/Facebook/Instagram Ads and other digital advertising platforms.
– Strong foundation in analytics and campaign optimisation tools, with certifications in Meta Ads, LinkedIn Ads, and a comprehensive understanding of social media metrics.
– Demonstrated ability in managing complex campaigns within a dynamic agency environment, showing a capacity for strategic thinking and problem-solving.
– Excellent command of English, both written and spoken, with the ability to communicate complex ideas effectively.

Bonus Skills
– Creative design capabilities for social media content and familiarity with design tools such as Canva.
– Additional experience with Google Ads and Bing Ads is considered a plus but not required. If you have this, please highlight in your Cover Letter.
– Any experience with Programmatic Advertising and Media Buying is considered a plus but not required. If you have this, please highlight in your Cover Letter.
– Skills in landing page optimisation and conversion rate optimization (CRO) strategies, particularly as they relate to social media campaigns.
– Familiarity with project management tools such as Basecamp or Asana, and ecommerce platforms like Shopify.
Certifications in digital marketing platforms and tools are highly regarded.

*** Please note: To apply for this role, please visit the link below and complete the Application Form. You will need a Gmail account to complete this form. This form is designed to assess your fit for the role based on our specific criteria.***

*** Application Form: Click to view/7NveiAgXd4PTdie56

We look forward to your application and discovering how you can contribute to our team’s success!