Social Media and Ad Specialist (Meta & TikTok)

NOTE:
– Must be able to demonstrate actual examples of experience and past projects (no fake experience)
– Provide CV
– Provide your hourly rate
– Honest and Transparent about current work situation and available capacity

About the Role:
We are seeking a dynamic and experienced Social Media and Ad Specialist to lead our advertising and social media efforts on Meta (Facebook & Instagram) and TikTok. This role requires someone who can not only craft and manage high-impact ad campaigns but also engage our audience with creative and consistent social media content. The ideal candidate will have a proven track record in both advertising and social media management.

Responsibilities:

Develop, implement, and manage innovative ad campaigns on Facebook, Instagram, and TikTok.
Create regular posts across these platforms to grow engagement, increase followers, and enhance brand visibility.
Monitor, analyze, and report on social media presence and ad campaign performance.
Conduct A/B testing across both posts and ads to determine the most effective strategies.
Stay updated with the latest social media trends and advertising technologies to keep our brand at the forefront of digital marketing.
Work closely with the content creation and marketing teams to ensure a cohesive and integrated marketing strategy.
Manage budgets and timelines for social media activities and advertising campaigns.

Requirements:

Proven experience in managing social media platforms and advertising on Facebook, Instagram, and TikTok, supported by a portfolio of successful campaigns and social media growth metrics.
Expertise in using analytics tools and ad management platforms, such as Facebook Business Manager.
Strong content creation and writing skills, with the ability to engage a diverse audience.
Excellent analytical skills and a creative mindset to develop both creative posts and effective ad campaigns.
Exceptional communication and collaboration skills to work effectively with cross-functional teams.
Ability to manage multiple projects simultaneously in a fast-paced environment.