social media and ads manager

job position will be remote

We are seeking a highly motivated and experienced Social Media and Advertising Manager to join our dynamic team. This role is crucial in driving our online presence, brand awareness, and customer engagement through effective social media strategies and advertising campaigns.
Key Responsibilities:

Develop and Execute Social Media Strategies:
Create, implement, and manage social media strategies across various platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
Develop content calendars and ensure consistent and engaging content posting.
Monitor and analyze social media performance metrics and adjust strategies accordingly.

Manage Advertising Campaigns:
Plan, create, and manage paid advertising campaigns on platforms such as Google Ads, Facebook Ads, Instagram Ads, and other relevant channels.
Conduct keyword research and audience targeting to optimize ad performance.
Monitor ad performance, analyze metrics, and optimize campaigns for maximum ROI.

Content Creation and Management:
Develop high-quality, engaging, and relevant content for social media posts, blogs, and other digital platforms.
Collaborate with graphic designers, photographers, and videographers to produce visually appealing content if need be.
Ensure all content aligns with brand guidelines and voice.

Community Management:
Engage with followers, respond to comments and messages, and foster a positive online community.
Monitor and manage online reviews and feedback, addressing customer concerns in a timely manner.

Analytics and Reporting:
Track, analyze, and report on social media and advertising performance metrics.
Provide insights and recommendations based on data analysis to improve future campaigns.
Stay up-to-date with the latest social media and digital advertising trends and tools.

Collaboration and Coordination:
Work closely with the marketing team to align social media and advertising efforts with overall marketing strategies.
Coordinate with other departments to support cross-functional initiatives and campaigns.

Qualifications:

Bachelor’s degree in Marketing, Communications, or a related field.
Proven experience in managing social media platforms and advertising campaigns.
Strong understanding of social media trends, algorithms, and best practices.
Proficiency in using social media management and advertising tools (e.g., Hootsuite, Buffer, Google Analytics, Facebook Ads Manager).
Excellent written and verbal communication skills.
Creative thinking and the ability to generate engaging content.
Strong analytical skills and the ability to interpret data and metrics.
Ability to work independently and as part of a team in a fast-paced environment.

Preferred Skills:

Experience with graphic design and video editing software (e.g., Adobe Photoshop, Illustrator, Premiere Pro).
Knowledge of content marketing strategies.

Application Process:

Interested candidates should submit their resume, a cover letter, and examples of previous social media and advertising work to Click to view. Please include “Social Media and Advertising Manager Application” in the subject line.