Social Media and Digital Engagement Specialist – Virtual Assistant

About Before & Ever:
Before & Ever is a distinguished brand based in Sydney, Australia, specializing in exquisitely crafted maternity and kids gowns. Our creations are proudly worn by moms-to-be in over 60 countries around the world. We don’t just design gowns; we celebrate Beauty, Strength, and Life. Our designs don’t just look good; they make our clients feel special and cherished during life’s most precious moments.

Job Overview:
We are seeking a proactive and innovative Virtual Assistant with a flair for social media engagement, content repurposing, and community management. The ideal candidate should be self-directed, possess excellent problem-solving skills, and be unafraid to think outside the box. This role will amplify Before & Ever’s online presence across platforms like Instagram, TikTok, Pinterest, and Facebook.

Responsibilities:
Proactively engage with our target audience, photographers, and moms-to-be on Instagram / Tiktok.
Repurpose existing content into fresh formats suitable for TikTok, Pinterest, and other platforms.
Actively reach out and engage with influencers in the maternity, parenthood, and fashion niches.
Manage and grow our public Facebook group, ensuring regular content sharing and member engagement.
Scout for opportunities and new trends in the digital landscape that align with Before & Ever’s brand ethos.
Reliably communicate feedback and insights from social media engagements to the core team.
Suggest and implement strategies for continuous growth and engagement across all social media platforms.

Qualifications:
Proven experience in social media engagement, particularly on Instagram, TikTok, Pinterest, and Facebook.
Strong ability in content repurposing and familiarity with relevant editing tools.
Demonstrated research and problem-solving skills.
A creative mindset with the capability to suggest improvements and innovative solutions.
Strong self-management, time management, and organizational skills.
Excellent communication skills with a proactive approach to tasks and challenges.
Experience with influencer outreach and community management.

Application Instructions:
When sending your application, use the subject line ‘Capturing the Beauty of Motherhood – Application from [Your Name]’.

What we Offer:
A flexible, remote working environment.
A chance to work with a brand that values creativity, innovation, and individual contributions.
Opportunities for growth and continuous learning.
Collaborative team culture that encourages out-of-the-box thinking.