Social Media and Digital Marketing Specialist

Job Description
We are seeking a skilled Social Media and Digital Marketing Specialist to join our dynamic team. The ideal candidate will be executing digital marketing strategies across various platforms including social media, websites, and CRM systems. This role requires a deep understanding of social media management, and digital marketing tools to enhance our brand’s online presence and drive engagement, and content creation.
Our company is helping leaders and organisations with their workplace culture.
Remote, Full-time, permanent, Mon-Fri 9 am – 6 pm AEST

How to Apply:
Review the job description, and if it matches your past work and interests, fill out the accompanying form with the client’s questions: Click to view/v5EeYT6sQx5cpLYm6

Primary Skills Required
• Social Media Marketing and Management: Expertise in strategizing, implementing, and optimizing social media campaigns across multiple platforms.
• Website Maintenance and Update: Proficiency in maintaining and updating websites with a focus on WordPress, ensuring optimal performance and SEO.
• CRM Management: Strong skills in managing customer relationships through platforms like HubSpot, including automating marketing processes and email campaigns.

Secondary Skills Required
• Multimedia Content Creation: Ability to work with videos and podcasts, including editing to create impactful social media posts.
• Content Design: Skills in creating visually appealing articles, newsletters & PowerPoint presentations.
• Engagement Optimization: Knowledge of tactics to maximize open rates and engagement on social media posts. Know how to get engagement rates for posting on social media.

Technical and Specific Skills
• AI/IT Skills: Familiarity with AI tools and IT solutions to support digital marketing efforts.
• Social Media Proficiency: In-depth knowledge of social media platforms like LinkedIn, Facebook, and Instagram.
• Tool Expertise: Strong understanding of HubSpot, WordPress, and graphic design tools such as CANVA and Midjourney.

Top 5 Job Responsibilities
• HubSpot Automation and Email Marketing: Develop, execute, and optimize email marketing campaigns and automation workflows using HubSpot.
• Apollo Lead Generation: Use Apollo for lead identification and qualification; strategize targeted outreach and LinkedIn networking.
• WordPress Website Management: Update and maintain the WordPress site, ensuring content relevance, SEO optimization, and enhanced user experience.
• LinkedIn and Newsletter Content Creation: Create and manage LinkedIn content and campaigns; develop newsletters aimed at increasing lead generation and brand visibility.
• AI-Powered Content Generation: Utilize AI tools for effective content creation across marketing channels, analyze performance, and adapt strategies based on data insights.