Social Media and Email Marketing VA

Title: Social Media/Email Marketing VA
Industry: Manufacturing
Contract Type Part-time, Contract (Flexible Hours)

Our client is a global outdoor equipment and lifestyle brand marketing company, and a leading designer and manufacturer of portable sawmills sold throughout North America and in over 100 countries worldwide. Their mission is to empower resourceful people everywhere to build their best futures through wood and their natural environment.

They are looking for a creative, motivated and proactive Social Media and Email Marketing Specialist to join their team! You will be responsible for developing and executing a comprehensive online marketing strategy, managing their social media accounts and creating content. They believe in teamwork, so you will be working closely with other members of the marketing team in order to achieve their shared goals.

Key Responsibilities:

*Social Media

Generate innovative ideas with a particular focus on expanding the company’s presence primarily on Facebook
Work directly with the internal team to produce content, including graphics for their International FB page
Develop and execute content / social calendars to accurately anticipate, gauge, and plan for what content needs to be produced and schedule them 45 days ahead of time
Provide social media analysis, effectiveness measurement, and actionable insights to optimize organic and paid content; develop baseline KPIs to gauge the effectiveness of social programs; deliver regular reports on social media performance
Maintain social media accounts by ensuring best practices, while fostering a positive brand image for the company.
You will essentially take over content development, translation, and posting of international social media content.
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
Uphold the company’s brand voice and increase brand awareness

*Email Marketing

Design HTML email templates for use in Salesforce Marketing Cloud
Ensure all emails have an appropriate CTA
Communicate with the Digital Marketing team to make improvements to campaigns
Ensuring all emails abide by the industry standards and regulations

Marketing tools:

Sprout Social
Salesforce Marketing Cloud for Emails
Google Analytics

Skills and Competencies:

4+ years of social media experience including planning and managing content in a corporate, or agency setting.
Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
Highly creative in identifying target audiences and devising digital campaigns
Demonstrable social networking experience and social analytics tools knowledge
Knowledge of online marketing and a good understanding of major marketing channels
Positive attitude, detail and customer-oriented with good multitasking and organizational ability
Extremely detail-oriented
Ability to work independently and collaboratively, prioritize effectively, and meet deadlines
Experience with WordPress, Mail Chimp, Canva, Microsft Teams, Excel, Photoshop and/or HTML
Utmost respect for the confidentiality and sensitivity of the information

Additional Information:

Permanent work-from-home, remote role offer
Starts part-time, 10 hours per week with a possibility to increase hours leading to full-time employment
Must be available to work starting at 9:00 am EST onwards (night shift/ 9:00 pm PH)
Must have complete home equipment setup (desktop/laptop, headset, internet connection, and webcam)
Has home internet speed of at least 15-20 Mbps

To apply, please submit the following:

– Your most recent CV
– A sample voice recording via Click to view
– Personality test result link from Click to view

**Applications will automatically be rejected without these requirements attached.**