Shumaker Roofing Co. is a leading provider of roofing services dedicated to excellence, innovation, and customer satisfaction. We pride ourselves on supporting our community, particularly through initiatives like “Operation: Roof for Heroes.” We are seeking a talented and creative Social Media and Google Ads Expert to join our team and drive our digital advertising efforts.
We are looking for a skilled and innovative Social Media and Google Ads Expert to manage and optimize our online advertising campaigns. This role requires a deep understanding of digital marketing strategies, a knack for creating engaging ad content, and the ability to analyze and improve campaign performance continuously.
**Key Responsibilities:**
1. **Campaign Management:**
– Develop, implement, and manage effective social media and Google Ads campaigns.
– Monitor and analyze campaign performance, making data-driven adjustments to maximize ROI.
– Conduct A/B testing on ad creatives, targeting, and bidding strategies to identify and implement the most effective approaches.
2. **Content Creation:**
– Create compelling and visually appealing ad content for various platforms, including Facebook, Instagram, LinkedIn, and Google Ads.
– Collaborate with the marketing team to ensure consistent branding and messaging.
– Develop ad copy that resonates with specific demographics and drives engagement and conversions.
3. **Audience Targeting:**
– Conduct audience research to identify and target key demographics effectively.
– Utilize advanced targeting options to reach potential customers and generate leads.
– Leverage data insights to create lookalike audiences and retargeting campaigns.
4. **Performance Analysis:**
– Track and report on key metrics, such as click-through rates, conversion rates, and cost per acquisition.
– Provide regular performance reports and insights to management.
– Analyze competitor strategies and performance to identify opportunities for improvement and differentiation.
5. **Optimization:**
– Continuously test and optimize ad creatives, copy, and targeting strategies.
– Stay updated on the latest trends and best practices in digital advertising.
– Implement changes based on performance data to improve campaign outcomes.
6. **Budget Management:**
– Manage and allocate advertising budgets effectively to maximize results.
– Ensure campaigns stay within budget while achieving performance goals.
7. **Competitor Analysis:**
– Conduct thorough competitor analysis to understand their strategies, strengths, and weaknesses.
– Identify opportunities to differentiate our campaigns and gain a competitive edge.
– Stay informed about industry trends and competitor activities to adapt our strategies accordingly.
8. **Maximizing Facebook Ads:**
– Develop and implement strategies specifically tailored to maximize the effectiveness of Facebook Ads.
– Utilize Facebook’s advanced targeting options to reach specific demographics and create highly relevant ad experiences.
– Monitor Facebook Ad performance and make data-driven adjustments to enhance results.
**Qualifications:**
– Proven experience as a Social Media and Google Ads Expert, with a successful track record of managing and optimizing digital ad campaigns.
– Strong understanding of social media platforms, Google Ads, and digital marketing strategies.
– Proficiency in using advertising tools and analytics platforms, such as Facebook Ads Manager, Google Analytics, and Google Ads.
– Excellent writing and content creation skills.
– Ability to analyze data and derive actionable insights.
– Strong organizational skills and attention to detail.
– Creative thinking and problem-solving abilities.
– Bachelor’s degree in Marketing, Business, or a related field (preferred).
**Why Join Our Team:**
– Opportunity to work with a passionate and dedicated team.
– Be a part of a company that values community support and excellence.
– Competitive salary and benefits package.
– Room for growth and professional development.
– Flexible working hours and the possibility of remote work.
**Application Process:**
Interested candidates are invited to submit their resume and a cover letter outlining their relevant experience and why they are a great fit for this role.
**Shumaker Roofing Co. is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.**
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**Apply Now:**
If you are a proactive and creative digital marketing professional ready to take on the challenge of driving our social media and Google Ads campaigns, apply today! Send your application to or or visit our careers page at /careers-at-roofers-frederick-md/. Please also include a brief video description introducing yourself and explaining why you think you would be a great fit for our team, and submit your DISC Personality Test results along with it. /disc-personality-test/
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We look forward to welcoming a new member to our team who will help us achieve our mission of excellence in the roofing industry through effective digital advertising strategies.
APPLY FOR THIS JOB:
Company: Heroes and Sidekicks
Name: Bailey Walker
Email: