Social Media and Marketing Manager

About Us:
At our company we are dedicated to providing environmentally conscious pet owners with high-quality, eco-friendly dog waste bags. Our products include certified 100% post-consumer recycled (PCR) polyethylene bags and 100% home compostable bags, designed to support sustainability and the circular economy. Join our team and help us lead the way in sustainable pet supplies.

Job Overview:
We are seeking a creative and strategic Social Media and Marketing Manager to join our team. This role will be responsible for developing and executing our social media and marketing strategies, driving brand awareness, and engaging with our target audience across various platforms.

Key Responsibilities:
• Develop and implement a comprehensive social media strategy to increase brand awareness, engagement, and traffic.
• Create, curate, and manage content for our social media platforms, including Facebook, Instagram, Pinterest, Click to view, YouTube, TikTok, and Snapchat.
• Plan and execute digital marketing campaigns, including email marketing, content marketing, and influencer partnerships.
• Monitor and analyze social media performance using analytics tools, providing insights and recommendations for improvement.
• Collaborate with the design team to produce high-quality visuals and videos that align with our brand’s aesthetic and messaging.
• Engage with our online community, responding to comments, messages, and reviews in a timely and professional manner.
• Stay up-to-date with the latest social media trends, tools, and best practices.
• Assist in the development and execution of SEO strategies to optimize website content and drive organic traffic.
• Coordinate with the sales team to align marketing efforts with sales goals and promotions.
• Track marketing expenses and manage the budget effectively.

Qualifications:
• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience as a Social Media Manager or similar role.
• Strong understanding of social media platforms, trends, and best practices.
• Excellent written and verbal communication skills.
• Proficiency in using social media management tools and analytics software.
• Creative thinking and a keen eye for design.
• Ability to multitask, prioritize, and manage time effectively.
• Passion for sustainability and eco-friendly products.

Benefits:
• Competitive salary and benefits package.
• Opportunity to work in a dynamic and growing company with a focus on sustainability.
• Collaborative and supportive work environment.