Social Media Content Creator

READ THIS DESCRIPTION FULLY!

Artistry ATL, is hiring an Instagram content creator, to create compelling/engaging posts and manage social media for the IG pages @shopwithtahra and @tahranailsatl .

As an Instagram Content Creator, your role is to develop and execute a compelling content strategy specifically tailored for our Instagram accounts. You will be responsible for creating engaging and visually appealing content, managing the Instagram account, and fostering a strong online community. Your goal is to attract and retain followers, increase engagement, and contribute to the overall growth and success of the brand or organization you represent.

Responsibilities:
Content Strategy: Develop a comprehensive content strategy for the Instagram platform that aligns with the brand’s goals, target audience, and overall marketing objectives. Plan and schedule content in advance using a content calendar.
Content Creation: Create visually appealing and high-quality content, including photos, videos, carousel posts, stories, and reels, that effectively communicates the brand’s message and captures the attention of the target audience. Ensure consistency in visual style and brand voice. You are required to create and schedule 12-16 posts per week for each page
Storytelling: Use storytelling techniques to engage and connect with the audience. Develop compelling narratives, share behind-the-scenes moments, and create a personal and relatable brand image.
Hashtag Research and Implementation: Conduct research to identify relevant and trending hashtags in the industry or niche. Strategically use hashtags in captions and comments to increase discoverability and reach on Instagram.
Community Engagement: YOU ARE NOT REQUIRED TO RESPOND TO DM’s only comments.
Analytics and Insights: Regularly analyze Instagram insights and metrics to evaluate the performance of content. Monitor key metrics such as follower growth, engagement rate, reach, impressions, and click-through rates. Use data-driven insights to optimize content strategy and improve results.
Stay Up to Date: Keep up with the latest Instagram trends, features, algorithm updates, and best practices. Create engaging content that works with the social media pages. Continuously research and experiment with new content formats, features, and strategies to stay ahead of the competition and maximize engagement.
Collaborative Teamwork: Collaborate with cross-functional teams, including marketing, design, and copywriting, to ensure cohesive branding and messaging across all platforms. Provide input and creative ideas to enhance the overall marketing and social media strategy.

Requirements:
Proven experience as an Instagram Content Creator or similar role, with a strong portfolio showcasing successful Instagram campaigns and content.
In-depth knowledge of Instagram’s platform, features, and best practices.
Proficient in content creation tools, photo and video editing software, and analytics platforms. Must be skilled in canva and all its new features.
Excellent photography, videography, and visual storytelling skills.
Strong understanding of branding, target audience, and content marketing principles.
Ability to think creatively and develop innovative content ideas.
Outstanding written and verbal communication skills.
Analytical mindset and the ability to interpret data to inform content decisions.
Ability to multitask, manage time effectively, and meet deadlines.
Strong attention to detail and commitment to delivering high-quality content.
Familiarity with social media management tools is a plus.
As an Instagram Content Creator, you have a critical role in shaping the brand’s online presence and connecting with its target audience. Your creativity, strategic thinking, and ability to adapt to the ever-changing social media landscape will contribute to the brand’s success on Instagram.

This position is to manage content for 2 separate social media accounts. A test project will be required. DO NOT APPLY IF YOU CANNOT DO THE UNPAID TEST.