Social Media Content Creator

The Real Jewelry Company, a pioneering, black-owned, and veteran-owned business based in Norfolk, VA, specializes in fine and demi-fine jewelry featuring lab-grown diamonds, moissanite, and other precious gemstones. We are on a mission to redefine luxury, offering high-quality, ethically-sourced, and cost-effective jewelry options. Our goal is not only to save people money on luxuries but also to invest in real assets and practice social responsibility. We aspire to be role models for younger African-American men and the broader community, demonstrating the value of entrepreneurship and ethical business practices.

Position Summary:
We are seeking a creative, dynamic, and socially conscious Social Media Content Creator to join our team. This role requires a blend of creativity, strategic thinking, and a deep understanding of digital marketing trends, with a focus on promoting our unique value proposition through compelling social media content. The ideal candidate will be passionate about storytelling, skilled in creating engaging and educational content, and committed to our mission of making luxury accessible while upholding ethical standards.

Key Responsibilities:
-Develop and execute innovative social media strategies to increase brand awareness, engagement, and conversions across multiple platforms, including but not limited to Instagram, Facebook, Twitter, and Pinterest.
-Create captivating, informative, and brand-aligned content, including graphics, photos, videos, and written posts that highlight the benefits and beauty of lab-grown diamonds and moissanite.
-Collaborate with the marketing team to develop a content calendar that balances promotional, educational, and engaging content, ensuring a consistent and impactful brand presence.
-Monitor social media trends and analytics to guide content creation, optimize campaigns, and identify opportunities for growth and engagement.
-Engage with our community by responding to comments, messages, and reviews, fostering a positive and inclusive online environment.
-Work closely with influencers and brand partners to amplify our message and reach a wider audience.
-Educate and inspire our followers about the advantages of lab-grown gemstones and our commitment to social responsibility and ethical practices.

Qualifications:
Proven experience as a Social Media Content Creator, with a portfolio that demonstrates expertise in content creation and social media management, preferably in the jewelry, luxury goods, or sustainability sectors.
Strong understanding of social media platforms and analytics tools, with the ability to adapt strategies based on performance data.
Exceptional storytelling, writing, and editing skills, with an eye for design and visual aesthetics.
Knowledge of current trends in the jewelry industry, with a passion for sustainability and ethical fashion.
Excellent communication and collaboration skills, with the ability to work effectively in a team and independently.
Proficiency in content creation tools (e.g., Adobe Creative Suite, Canva) and social media management software.

What We Offer:
A dynamic and supportive work environment where creativity and innovation are encouraged.
The opportunity to be part of a mission-driven company making a positive impact in the jewelry industry and beyond.