Social Media Content Creator

Social Media Content Creator & Marketing Specialist

Job Overview:
We are seeking a dynamic and creative individual to join our team as a Social Media Content Creator & Marketing Specialist for our CrossFit gym. The ideal candidate should possess a strong understanding of the fitness industry, particularly CrossFit, and have a passion for creating engaging content across various digital platforms. This role will be responsible for managing our social media presence, crafting compelling monthly newsletters via Mailchimp, updating our website, and contributing to the overall design aesthetic of our brand.

Responsibilities:

Social Media Management:
Develop and execute a comprehensive social media strategy to enhance the gym’s online presence.
Create engaging and visually appealing content for various social media platforms, including but not limited to Instagram, Facebook and TikTok.
Collaborate with owner to showcase community achievements, workouts, and events.

Email Marketing:
Design and create monthly newsletters using Mailchimp to keep members informed about upcoming events, promotions, and fitness tips.
Craft compelling and personalised email campaigns to drive engagement and retention.
Analyse email campaign performance metrics and adjust strategies accordingly.

Website Updates:
Regularly update the gym’s website with fresh content, including class schedules, event announcements, and success stories.
Ensure the website reflects the latest information about classes, programs, and memberships.
Optimise website content for search engines to enhance online visibility.
Graphic Design:
Create visually appealing graphics and promotional materials for both digital and print media.
Maintain a consistent and on-brand design across all marketing collateral.
Collaborate with the team to develop marketing campaigns and promotional materials.

Qualifications:
Proven experience as a social media content creator or marketing specialist, preferably in the fitness or CrossFit industry.
Strong understanding of CrossFit principles and fitness trends.
Proficient in graphic design tools such as Adobe Creative Suite
Excellent written and verbal communication skills.
Familiarity with Mailchimp or similar email marketing platforms.
Ability to work independently and collaboratively in a team environment.
Creative mindset with a keen eye for design and visual aesthetics.
Knowledge of social media analytics and ability to interpret data to optimise content strategies.