Social Media Content Manager

We are seeking a highly motivated and creative Social Media Content Manager to join our team. The ideal candidate will be responsible for developing, creating, and managing content across various social media platforms, primarily focusing on Facebook (FB), Instagram (IG), LinkedIn (LI), and Google My Business (GMB).

Responsibilities

Graphic Creation (Facebook, Instagram, Linkedin):
Create a minimum of 2 weeks of social media content in advance, with potential to batch-create more if schedule permits.
Utilize Canva or other software for graphic design, ensuring all content aligns with client’s branding guidelines (colors, fonts, and logos).
Manage and update the ‘Social Content’ folder on the shared client Drive, including the Content Calendar spreadsheet with scheduled posts, dates, times, images, captions, hashtags, and emojis (when applicable).

Content Scheduling (All Platforms):
Use Go High Level for content scheduling across Facebook, Instagram, LinkedIn, and Google My Business.
Schedule posts by selecting appropriate accounts, uploading images, and copying captions from the Content Planner.
Choose the timing for each post and handle any necessary edits or updates to scheduled content.

Google My Business Content Management:
Select images and write captions for Google My Business posts, focusing on keyword optimization.
Add a ‘Learn More’ button with the client’s ‘Contact Us’ page URL.
Schedule and edit Google My Business posts as needed.
Respond to new reviews left by customers, utilizing keywords.

Weekly Content Plan Execution:
Follow a structured weekly plan for content distribution across platforms.
Monday: Post on Facebook, LinkedIn, Instagram, and Google My Business.
Tuesday: Post on Facebook, Instagram; publish an article on LinkedIn; Google My Business post.
Wednesday: Post on Facebook, LinkedIn, Instagram, and Google My Business.
Thursday: Post on Facebook, Instagram; publish an article on LinkedIn; Google My Business post.
Friday: Blog Promo on Facebook, Instagram; Post on Facebook, LinkedIn, Instagram, and Google My Business.

Requirements
Proven experience in social media management and content creation.
Strong graphic design skills, preferably with experience in Canva.
Familiarity with social media scheduling tools, like Hootsuite, Hubspot, Go High Level or Sprout Social
Excellent understanding of branding and marketing principles.
Strong organizational skills and attention to detail.
Ability to work independently and manage multiple projects simultaneously.
Excellent written and verbal communication skills.

Results Required
Consistent growth on all social media platforms
Adhere to content calendar due dates

This position offers an exciting opportunity to play a key role in shaping our clients’ online presence and engaging with their audiences. If you are passionate about social media and content creation, we would love to hear from you.