Social Media & Content Strategist

Love cats, art, pop culture, and creating content? Join our dynamic team as a Social Media & Content Strategist!

Bring your unique touch of coolness and punk at full blast! Use your creativity to engage with cat enthusiasts in the US and become part of our team supporting our PAWSOME cat-centric brand, which organizes festivals, creates original merchandise for cat lovers, and produces treats for cats.

You will engage with other cat lovers and like-minded individuals, and you’ll have the satisfaction of knowing you are a crucial part of making POP Cats happen.
This is an independent contractor position with a minimum commitment of 4 hours per day, totaling 20 hours per week. The candidate must be a native or fluent English speaker. The candidate can be located anywhere in the world.

DESCRIPTION

• Play a crucial role in developing content marketing strategies to drive brand awareness and engagement in the US.
• Pitch, develop, and implement a comprehensive social media strategy aligned with the company’s goals.
• Create engaging and original content for multiple social media platforms (e.g., Instagram, Facebook, TikTok), ensuring alignment with our brand’s identity, voice, style, and message.
• Collaborate with the designer to create visually appealing graphics, images, and videos tailored for each social media platform.
• Communicate with the team to manage and schedule regular posts across all social media accounts.
• Ensure cohesive and consistent messaging across all platforms by collaborating with the team.
• Monitor social media trends and adapt strategies accordingly.
• Track and analyze the performance of social media content using analytics tools.
• Use data-driven insights to refine strategies and improve engagement, including identifying the ideal posting schedules on each platform.

REQUIREMENTS?
• Native English speaker or native fluency.
• Proven experience as a social media content creator and manager, with a strong portfolio showcasing successful campaigns.
• Expert-level proficiency in social media platforms and their respective best practices.
• Strong understanding of social media analytics and reporting tools.
• Excellent writing and editing skills for crafting engaging captions and content.
• Excellent communication skills, especially over email and on calls.
• Strong organizational skills and attention to detail.
• Plus: Advanced skills in graphic design and video editing software (e.g., Adobe Creative Suite, Canva).