Social Media Expert

Social Media Expert Job Summary:
We are looking for a passionate Social Media Manager to join the Integrated Marketing Team. In this role, you will develop our social media plan, drive new content and engagement strategies, and own day-to-day management of our client’s social profiles (Instagram, Facebook, TikTok & LinkedIn). The ideal candidate is highly creative and data-driven, with a knack for conversational writing. You are social media-obsessed, have a clear point of view on social media trends, and are an avid consumer of digital content. You have a history of successfully driving organic growth, igniting a fan base, and engaging influencers.

Role and responsibilities
• Conceptualize and create social media marketing campaigns and strategies, including budget planning and allocation, content creation, and distribution; and implementation schedule
• Grow and expand our client’s social media presence into new platforms while enhancing presence on existing platforms, including Facebook, LinkedIn, Twitter, and Instagram
• Plan, create, distribute, and schedule engaging written or graphic content of e-newsletters, web page content, blogs, and social media messages and ads.
• Create a regular publishing schedule and implement it through an editorial calendar to plan, manage and promote specific, timely marketing campaigns
• Create brand awareness and ensure a robust online reputation through constant engagement and well-planned, timely, accurate, and platform-relevant updates across social media
• Stay updated with all new developments within the organization through continuous interactions with other teams, such as advertising, product development, brand management, sales, etc., to ensure brand consistency across all social messages
• Engage with customers through content aimed at turning prospects or followers into customers and existing customers into social media brand advocates
• Research and monitor competitors’ social media activities to ensure brand safety and success
• Report progress and growth on all social campaigns to the project management team.
• Support client’s sales by cultivating leads from social media campaigns through a planned approach
• Collect and analyze customer data about visits and interactions to create comprehensive reports and use that information to improve future marketing strategies and campaigns

Required Skills:
• Content creation
• Understanding of social media marketing tools
• Technology and data analysis
• Agility and willingness to learn