Social Media Graphic Designer & Feed Curator

OVERVIEW

Position: Graphic Designer & Feed Curator
Agency Name: Edge Creative
Reports directly to: Creative Director

This job is perfect for someone who is creative, loves creating a cohesive and intentional vibe, and lives for a good aesthetic,. If you thrive on beautiful design and are adept at interpreting and expanding upon a client’s brand guidelines to ensure consistency and authenticity, this role is perfect for you.

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ROLES, RESPONSIBILITIES, EXPECTATIONS

1. Graphic Designer for Social Media

Responsibilities:

– Create graphic feed posts, carousels, and reel cover photos for our clients’ Instagram accounts. Occasionally, create graphics for our video editing team to use in their edits.

Expectations:

– Design 1 feed carousel and 2-3 reel cover photos per week for each client. Design additional infographics for videos as needed.
– All graphics should align with the client’s brand guidelines and pass the review process.
– Utilize provided copy to create visually engaging and brand-consistent graphics.
– Ensure all designs are completed and uploaded for review by the set deadlines.
– Deliver each graphic on time, adhering to the weekly content schedule.

Graphic Design Skills:

– Proficiency in Design Software: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, Other graphic design tools
– Knowledge of Social Media Platforms: Understanding the requirements and best practices for Instagram, including dimensions, formats, and types of posts.
– Branding and Visual Identity: Ability to create designs that align with brand guidelines and maintain a consistent visual identity.
– Typography and Layout: Strong grasp of typography, color theory, and layout principles to create visually appealing designs.
– Creativity and Innovation: Ability to generate creative ideas and bring them to life through design.

2. Feed Aesthetic Manager

Responsibilities:

– Manage the aesthetic of each client’s Instagram feed to ensure it meets unique brand guidelines and objectives.

Expectations:

– Ensure that the visual layout and design elements of each client’s feed are cohesive and aligned with their brand.
– Maintain a visually appealing and consistent feed that meets clients’ expectations.
– Regularly review and adjust the feed’s aesthetic based on client feedback and engagement metrics.
– Utilize available tools and resources to curate a compelling visual story for each client.
– Provide weekly updates on feed aesthetics and implement changes promptly.

Feed Aesthetic Management Skills:

– Aesthetic Sensibility: Strong sense of visual aesthetics and ability to curate a cohesive and visually appealing Instagram feed.
– Attention to Detail: Keen eye for detail to ensure that all design elements are consistent and visually aligned.
– Knowledge of Engagement Metrics: Understanding how design and aesthetics impact engagement and the ability to adjust strategies based on these metrics.

3. Communication and Project Management

Responsibilities:

– Update task status in Notion, communicate with the Lead Strategist as needed, and ensure smooth project workflow.

Expectations:

– Update the status of each graphic project in Notion daily.
– Ensure 100% of project updates are accurately reflected in Notion.
– Communicate effectively with the Lead Strategist and Creative Director to resolve any design or scheduling issues.
– Maintain open lines of communication and proactively address any potential delays.
– Send an End of Day (EOD) form summarizing all work completed.

Communication and Project Management Skills:

– Project Management Tools: Proficiency in using Notion or similar project management tools to update task status and manage workflow.
– Effective Communication: Strong verbal and written communication skills to coordinate with the Lead Strategist and Creative Director.
– Time Management: Ability to manage time effectively to meet deadlines and deliver high-quality work on schedule.
– Collaboration: Ability to work collaboratively with the video editing team, social media team, and clients.

4. Social Media Posting

Responsibilities:

– Post content on social media, including downloading post content, copying the caption, posting, ensuring that the post is uploaded correctly, and maintaining a cohesive look in the feed.

Expectations:

– Download post content, copy the caption, post the content, and ensure it looks cohesive in the feed.
– Verify that all posts are published without errors and align with the planned feed aesthetic.
– Use provided content and captions to post accurately and in accordance with the schedule.
– Confirm that all posts are uploaded correctly and maintain a consistent and visually appealing feed.
– Post content on schedule and check for correctness immediately after posting.

Social Media Posting Skills

– Platform Proficiency: In-depth knowledge of Instagram and its features, including posting processes, reels, and feed management.
– Attention to Detail: Ability to ensure all posts are published accurately, with no typos or errors in captions, and that images are uploaded correctly.
– Content Management: Experience in managing digital content, including downloading and organizing media files and captions.
– Time Management: Ability to adhere to a posting schedule and manage time effectively to ensure timely posting.
– Analytical Skills: Basic knowledge of Instagram analytics to monitor post performance and make data-driven adjustments.
– Problem-Solving: Capability to quickly resolve any issues that arise during the posting process, such as formatting errors or upload failures.

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Additional Skills

1. Adaptability:
– Flexibility to adjust designs based on client feedback and changing project requirements.
2. Organization:
– Highly organized to keep track of multiple projects and ensure that all deliverables are completed on time.
3. File Management:
– Efficient management of design files and assets for easy access and collaboration.
4. Basic Video Editing (optional but beneficial):
– Basic knowledge of video editing to create graphics that integrate seamlessly into video content.

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INTERNAL MEETING CADENCE

– Monthly Meetings: Attend 1 meeting per month with the social media team to discuss ongoing projects and strategies.
– Quarterly Meetings: Participate in 1 meeting per quarter with the Creative Director to review performance and set future goals.

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ABOUT EDGE CREATIVE

We are a social media marketing agency that works with med spas and aesthetic service providers to enhance their online presence, drive more leads to their practice, and increase engagement.

IDEAL CANDIDATE TRAITS

We are looking for someone motivated, excited about the role, and eager to grow with us!

POSITION DETAILS

– Type: Part time (to start)
– Hours: 10+ hours per week, gradually increasing each time we onboard a new client
– Experience Required: Competent with Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other editing tools.

BENEFITS OF WORKING WITH US

– Flexible hours
– Fully remote, can work from anywhere
– Growing company with opportunities for advancement

TO BE CONSIDERED

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