Social Media Management, Marketing, Go High Level Expert, Lead Generation

*Please note we meet M-F at 7am on Zoom for Team update and huddle United States Eastern Time
*You are expected to work M-F 7am-3pm United States Eastern Time
*We are a Positive, high energy, focused, high reward for hard work and company growth organization.

Duties will include Expertise & Innovation with AI and Latest Marketing, Technology, tools and strategies for Social Media Marketing, Go High Level Expertise, Lead Generation, Video Marketing. Looking for a Motivated Team player focused on growth of company and experienced with marketing for Facebook, Linkedin, Instagram, Threads, Pinterest, Blogs, Podcast, Youtube, Reels, Stories, Landing Pages and Organic, SEO & Paid Lead generation.

1. Content Creation and Management
Develop a Content Calendar: Plan and schedule posts consistently across platforms (Facebook, LinkedIn, YouTube). Content should educate your audience about different insurance products, retirement planning, and other financial services tailored to their age group.
Create Engaging Content: Produce a mix of content types, including images, videos, infographics, and text posts. For instance, explainer videos on insurance options, graphical representations of financial planning benefits, and client testimonials.

2. Audience Engagement and Community Building
Monitor Interactions: Respond to comments, messages, and reviews promptly. Engagement is key to building trust and community.
Increase Audience Participation: Encourage your audience to share their experiences and questions related to financial planning and insurance. This could be through regular Q&A sessions or inviting comments on specific topics.

3. Brand Promotion and Outreach
Promote Services and Events: Use social media platforms to announce new services, upcoming webinars, or workshops. Ensure that the promotions are targeted and tailored to the interests of the 40-70 age demographic.
Leverage User-Generated Content: Encourage satisfied clients to share their success stories and testimonials on their social media, which can then be reshared on your platforms to enhance credibility and attract new clients.

4. Lead Generation
Run Targeted Ad Campaigns: Design and implement advertising campaigns on platforms like Facebook and LinkedIn to capture the interest of potential clients. Use demographic targeting to reach the 40-70 age group effectively.
Optimize Conversion Paths: Ensure that there are clear calls to action on social media posts and ads, leading to landing pages or contact forms optimized for lead capture.

5. Analytics and Reporting
Track Performance Metrics: Regularly analyze the performance of social media activities using tools like Facebook Insights and Google Analytics. Focus on metrics like engagement rates, click-through rates, and conversion rates.
Adjust Strategies Based on Insights: Use data-driven insights to tweak and optimize content and campaigns. This could involve adjusting the type of content, its frequency, or the advertising budget.

6. Collaboration and Integration
Coordinate with Other Team Members: Work closely with other VAs, such as the content creation VA or email marketing VA, to ensure that the messaging is consistent and all marketing channels are integrated.
Participate in Strategy Meetings: Regularly discuss the effectiveness of social media strategies with you and adjust plans based on your feedback and business goals.
Training and Development
Stay Updated: Keep up with the latest trends in social media marketing, especially those relevant to financial services marketing. This could involve attending webinars, participating in online courses, or staying engaged with relevant social media marketing forums.

Daily Duties
Post Content: Share scheduled posts across all relevant social media platforms, such as Facebook, LinkedIn, and YouTube. Content should be pre-approved and aligned with the monthly content calendar.
Monitor Social Media Channels: Regularly check all platforms for comments, messages, and mentions. Respond promptly to inquiries and engage with the audience to maintain active community management.
Engagement Boosting: Like, comment, and share relevant posts from other users and pages to increase engagement and visibility.

Weekly Duties
Content Planning: Coordinate with the Content Creation VA to plan and schedule a week’s content in advance. Ensure a balanced mix of educational videos, informational posts, infographics, and client testimonials.
Analytics Review: Check key performance indicators (KPIs) like engagement rate, reach, and follower growth on posts from the past week and adjust the upcoming content as necessary.
Feedback Loop: Report insights and any audience feedback to you and the team to refine strategies and content.
Monthly Duties
Strategy Meeting: Participate in a monthly marketing meeting to discuss performance, upcoming campaigns, and content strategy adjustments based on analytics.
Content Calendar Development: Develop the next month’s content calendar based on past performance data, upcoming events (like webinars or workshops), and seasonal topics relevant to financial planning.
Competitor Analysis: Review competitor social media activity to identify trends, opportunities for differentiation, and potential areas for improvement.

Quarterly Duties
Campaign Planning: Plan and outline social media campaigns for the quarter, focusing on specific products, services, or promotions. Coordinate with the email marketing and content teams to ensure integrated marketing communications.
Training and Development: Engage in professional development activities to stay current with the latest social media trends, tools, and best practices relevant to your industry.
Comprehensive Performance Report: Prepare a quarterly report summarizing social media performance, insights into audience behavior, and recommendations for strategic adjustments.
As-Needed Duties
Ad Campaign Management: Design, launch, and monitor targeted ad campaigns on platforms like Facebook and LinkedIn, aimed at lead generation and brand awareness. Adjust campaigns based on performance metrics and budget considerations.

Crisis Management: Monitor and address any negative comments or PR issues that arise on social media. Inform you immediately of potential concerns and suggest proactive strategies for mitigation.
Collaboration with Influencers: Identify and collaborate with influencers or thought leaders within the financial education space to expand reach and credibility.

Content Diversification
Interactive Content Creation: Develop polls, surveys, and interactive quizzes that not only engage but also gather insights about your audience’s preferences and needs.
Video Content Production: Produce or coordinate the production of video content, including tutorial videos, client story interviews, and behind-the-scenes looks at your operations. Video content is highly engaging and can significantly boost your brand’s visibility and credibility.
Infographics and Visual Data: Create infographics and visual representations of complex financial data and insurance information to simplify concepts for your audience. This can help in improving understanding and retention of information.