Social Media Manager

Looking for a creative individual who will be responsible for developing, implementing and managing a Transportation Agency’s social media strategy to increase brand awareness, improve marketing efforts and ultimately, increase sales. This position will work directly with the Agency Owner and must be proficient across all social media platforms/applications–particularly LinkedIn.

Key Responsibilities:
Strategy Development:
Develop, implement, and manage the company’s social media strategy.
Define the most important social media KPIs (Key Performance Indicators).
Collaborate with marketing, sales, and product development teams to align strategies and goals.

Content Creation:
Create engaging and shareable content appropriate for specific networks to spread both the brand and content.
Develop a content calendar to ensure regular posting and timely responses.
Use multimedia tools to create high-quality text, image, and video content.

Community Management:
Manage and oversee social media accounts, ensuring content is up-to-date and engaging.
Respond to comments, messages, and queries in a timely manner.
Foster a community around the brand and nurture relationships with followers.

Campaign Management:
Plan and execute social media campaigns, including paid promotions.
Monitor, track, and report on campaign performance.
Optimize campaigns based on performance data.

Analytics and Reporting:
Analyze social media metrics and trends to gauge the success of campaigns.
Prepare and present reports on social media performance to senior management.
Use data to refine and improve future social media strategies.

SEO and Audience Engagement:
Collaborate with the SEO team to ensure social media content is optimized for search engines.
Engage with the audience by answering questions, responding to comments, and encouraging discussions.

Brand Advocacy and Crisis Management:
Act as the brand’s advocate on social media, ensuring positive interactions.
Manage and address any negative publicity or crises that arise on social media platforms.

Trend Monitoring:
Stay up-to-date with the latest social media trends, tools, and technologies.
Implement new techniques and tools to improve the social media strategy.

Required Skills and Qualifications:
Proven experience as a Social Media Manager or similar role.
In-depth knowledge of social media platforms (Facebook, Twitter, LinkedIn, Instagram, TikTok, etc.).
Excellent communication and writing skills.
Strong analytical skills and ability to interpret data.
Proficiency in social media management tools (e.g., Hootsuite, Buffer).
Creativity and the ability to develop engaging content.
Knowledge of SEO and web traffic metrics.
Leadership skills and ability to manage a team.