Social Media Manager

Job Description: Multi-Social Media Manager

Position Summary: As a Multi-Social Media Manager, you will be responsible for
managing and implementing social media strategies across multiple platforms to
enhance brand visibility, engage with target audiences, and drive business objectives.
You will oversee the creation and execution of compelling content, manage online
communities, monitor social media trends, and analyze performance metrics. This role
requires a combination of creativity, analytical skills, and excellent communication
abilities.

Key Responsibilities:

1. Social Media Strategy and Planning:
Develop and implement comprehensive social media strategies aligned
with business goals.
Identify target audiences and define key performance indicators (KPIs) for
each platform.
Conduct market research to understand industry trends, competitor
activities, and audience preferences.
Collaborate with the business owner to align social media efforts with
overall marketing campaigns.

2. Content Creation and Management:
Create engaging and shareable content (including text, images, videos,
and infographics) for various social media platforms.
Plan and maintain an editorial calendar to ensure a consistent stream of
content.
Monitor industry-related news and trends to curate and share relevant
content.
Collaborate with internal teams (such as graphic designers and
copywriters) to develop high-quality content.

3. Community Management:
Monitor social media channels, and respond to comments, messages, and
reviews in a timely manner.
Foster positive interactions with the online community, building brand
loyalty and customer engagement.
Implement strategies to manage and mitigate potential reputation issues
or crisis situations.
Identify and engage with social media influencers and brand advocates for
collaborative opportunities.

4. Analytics and Reporting:
Track and analyze social media performance using appropriate tools.
Generate regular reports and provide insights on key metrics, audience
engagement, and content effectiveness.
Use data-driven insights to optimize social media strategies and improve
campaign performance.
Stay updated with emerging social media trends, tools, and platforms, and
provide recommendations for innovation.
Go to our family vlogging channel on YouTube, TheHouseOfHenry, and
post a comment “Miss you guys!” under the video titled, Disney World
Family Vacation

5. Collaboration and Cross-functional Support:
Coordinate with marketing, PR, and other relevant teams to ensure a
cohesive brand voice across channels.
Collaborate with external agencies or freelancers for specialized social
media initiatives.
Stay informed about the company’s products/services, industry news, and
marketing initiatives to provide accurate information on social media
platforms.

Qualifications and Skills:

Bachelor’s degree in Marketing, Communications, or a related field (or equivalent
experience).

Proven work experience as a Social Media Manager or similar role, preferably
managing multiple social media platforms.

In-depth knowledge of various social media platforms, trends, and best practices.

Strong writing, editing, and proofreading skills, with the ability to adapt content
to different platforms and target audiences.

Proficiency in social media management tools (e.g., Hootsuite, Sprout Social) and
analytics platforms (e.g., Google Analytics, Facebook Insights).

Familiarity with social media advertising and campaign management.

Excellent organizational and time management skills, with the ability to multitask and prioritize work effectively.

Strong analytical skills to track and measure the success of social media
initiatives.

Creative mindset with a passion for staying up-to-date with industry trends and emerging social media platforms.

Strong interpersonal and communication skills to collaborate with internal teams
and engage with online communities