Social Media Manager

POSITION SUMMARY:
We’re looking for a long-term Social Media Manager to join our team and help us build a world-wide presence. You will be responsible for managing, monitoring, and maintaining Deborah’s social media accounts, including Facebook Business Page, Facebook Groups (Harpists Who Dare, Hip Harp Academy) Instagram, Youtube, LinkedIn, and TikTok. The primary tasks will include creating engaging social media materials including images, posters, banners, short videos (Instagram reels and Youtube shorts) that adhere to our standard requirements, as well as increasing followers on Facebook and Instagram, subscribers on YouTube, and connections on LinkedIn. You’ll be expected to understand, maintain and update the company guidelines (e.g. Image sizes, social media usage). The Social Media Manager is also expected to collaborate on content development with others on the team.

DUTIES & RESPONSIBILITIES:
1. Manage, monitor, and maintain company’s social media accounts
2. Adhere and maintain the brand image and language styles
3. Create compelling and visually appealing social media materials according to the company’s Standard Requirements
4. Develop and implement platform-specific strategies to increase followers on Facebook and Instagram, subscribers on YouTube, and connections on LinkedIn
5. Monitor social media trends and competition to identify new opportunities for engagement and growth.
6. Engage with followers and respond to comments and inquiries in a timely and professional manner.
7. Analyze social media metrics and generate reports to measure the success of campaigns and identify areas for improvement.
8. Ensure cohesive and consistent branding and messaging across all social media platforms.

REQUIRED KNOWLEDGE, SKILLS & ABILITIES:
1. Proven experience as a Social Media Manager and in-depth knowledge and understanding of various social media platforms such as Facebook, Instagram, YouTube, LinkedIn, and TikTok. Familiarity with each platform’s features, algorithms, best practices, and trends is essential.
2. Video Editing: Proficiency in editing short and impactful video clips specifically tailored for social media platforms. Ability to enhance videos with graphics, transitions, effects, and captions to optimize engagement.
3. Image Editing: Strong skills in editing and enhancing images for social media platforms. Knowledge of editing tools and techniques to create visually appealing and attention-grabbing images that align with the brand’s style and messaging.
4. Creative Language Use: Ability to craft creative and authentic written content that captivates the audience and effectively conveys brand messages. Strong command of language, including grammar, spelling, and syntax.
5. Organization Skills: Highly organized to effectively coordinate with the team and manage multiple social media campaigns simultaneously. Ability to plan, schedule, and execute content with attention to detail and adherence to deadlines.
6. Analytics and Reporting: Proficiency in analyzing social media data and metrics to measure the success of strategies, track audience engagement, and identify areas for improvement. Ability to generate reports and insights to inform future decision-making.
7. Team-oriented Mindset and Communication: A collaborative approach that empowers the Social Media Manager to effectively promote the materials created by the team, such as blog posts, classes, and newsletters (ezines). This involves showcasing and leveraging the team’s work to increase engagement and drive results, and communicating in a clear and timely way.

COMPANY CULTURE:
This company has established brand guidelines and templates unique to the company to consider before doing tasks.

All parts of the business are proactively interconnected. We operate best when we know what all the parts are doing and we are committed to working together to solve problems and optimize the systems across the company.

We take a holistic approach to our business. The team works together with each project to optimize success, build new systems and grow the overall business.

We are creative, collaborative problem solvers and we are committed to improving our services, client experiences and the internal systems that support our companies to thrive.

TECH REQUIREMENTS:
Device: Laptop/Computer with at least i5 or equivalent with 8gb RAM
Internet Speed: At least 35-50 MBPS Download speed (with back-up connection)

KEY MEASUREMENTS OF SUCCESS:
1. Social Media Presence Growth
2. Engagement Metrics
3. Opt-ins, Conversions and Email List Growth
4. Communication and Collaboration

EXPECTED HOURS:
Full time: Monday to Friday – 8 hrs a day/40 hrs per week

COMPENSATION:
Hourly Rate: Starting at $4 – $5 per hour plus Quarterly Bonuses based on KPIs and Yearly Salary reviews

In addition to the hourly rate, we offer the following compensation benefits:
1. Quarterly Bonuses based on KPIs
2. 13th Month Pay (per terms and conditions)
3. Sick Leave/Personal Leave Credits (per terms and conditions)
4. Holiday Leaves (per terms and conditions)

APPLICATION INSTRUCTIONS:
Instead of replying directly to this job post, we have streamlined the application process to ensure efficiency and proper consideration of all applicants. Kindly follow the instructions below:
1. Fill out the Initial Screening Questionnaire: Click to view/Ca8aevUgGehFYcRKA This questionnaire will provide us with valuable insights into your qualifications and suitability for the position.
2. Our team will carefully review your responses. Based on your answers, we will assess whether you qualify for the next stage of the hiring process. We will contact you within 14 days to provide an update on the status of your application. Please note that if you do not receive any communications from us, it means that you did not qualify for the position.

Thank you. We appreciate your interest in this opportunity and we are looking forward to hearing from you.